The Brief

Zima, an alcohol brand standing by club culture, wants to innovate music itself to move music culture forward.

Creative Execution

They invented The Z-MACHINES robot band. They allowed people to play instruments beyond human capabilities and unlimited human creativity.

Describe the creative solution to the brief/objective.

The guitar robot can go as fast as 1200 beats per minute, 5 times the speed of a pro human guitarist. The drum robot can play any complicated beats imaginable, by being able to play 22 drums simultaneously. The keyboard robot play by laser. We set them open to people who want to use it via internet. This inspired musicians to create something new, and many artists made music with it.

Results

ZIMA always support people who want to create a party culture.