The Brief

Elfa Music School offers one of the best vocal courses in Indonesia and has won numerous international awards. Despite this, they face stiff competition from bigger music schools with bigger budgets to attract its students. EMS relies on word of mouth and recommendation from existing students for their business. Hence, recruitment of new students is usually done though telemarketing. How can we effectively use telemarketing to convince potential customers?

Creative Execution

Telemarketsing was born out of the necessity to promote EMS as one of the best vocal school in Indonesia. What better way to engage potential customers than to entertain them with a great voice.

Describe the creative solution to the brief/objective.

The creative solution was to showcase EMS’s best singers to be its telemarketers.

Results

7 out 10 customers signed up. 10 out of 10 potential customers did not hang up the phone.