DENGUE BOTTLE

Bronze Spike

Case Film

Presentation Board

TitleDENGUE BOTTLE
ClientMAYNILAD WATER SERVICES
Product / ServiceANTI-DENGUE FEVER CAMPAIGN
CategoryB01. Corporate Information
EntrantY&R PHILIPPINES Manila, THE PHILIPPINES
Entrant Company Y&R PHILIPPINES Manila, THE PHILIPPINES
Advertising Agency Y&R PHILIPPINES Manila, THE PHILIPPINES

The Brief

Dengue fever is the most deadly mosquito-borne viral illness in the world. In the Philippines, hundreds upon hundreds die from it every year.

Creative Execution

Maynilad, a company that supplies clean water to the Philippine capital, distributed hundreds upon hundreds of these bottle mosquito traps to Filipinos.

Describe the creative solution to the brief/objective.

What people don't know is that simple technology is available to prevent it. All it takes is clean water-plus brown sugar and yeast placed in a bottle. Producing carbon dioxide, the moisture attracts mosquitoes, trapping and killing them inside the bottle.

Results

Maynilad received thousands of media impressions because of the effort. After this, it was reported by the Western Pacific Regional Office of the World Health Organization (WHO) in its Dengue Situation Update (21 February 2013) THAT DENGUE CASES ACTUALLY FELL BY MORE THAN HALF. THERE WERE 4,866 LESS CASES--plunging 55% vs. same time last year. And all it took to unleash the power of clean water.

Credits

Name Company Position
Mary Buenaventura Y/R Philippines/Inc. Chief Operating Officer
Kathleen Camus Y/R Philippines/Inc. Account Manager
Agnes Almasan Y/R Philippines/Inc. Account Director
Ariel Bautista Y/R Philippines/Inc. Producer
Grace Benesa Y/R Philippines/Inc. Art Director
Badong Abesamis Y/R Philippines/Inc. Executive Creative Officer
Marcus Rebeschini Y/R Singapore Chief Creative Officer-Asia