The Brief

HomePro is one of the largest household hardware stores in Thailand. Every Year their main media is a poster and sign-board with one side benefit. After expired, the government will destroy them all. Why don't we make it worth than an advertisement?

Creative Execution

In Thailand, there are many people who can't afford to have a good home. So if their house was broken, they will desperately fix their house with the expired sign-boards along side road. HomePro's motto is to give a best home to the everybody in Thailand so we launch this campaign to give home of having a better home to people.

Describe the creative solution to the brief/objective.

Knowing that many Thais fix their shelters with sign-boards. So we dedicate the other side of the sign-board to make their life better. On one side of the board is the printed advert, while on the other side, the board is outfitted with a nice wallpaper and fixtures such as shelves, hangers, and lights.

Results

Beside keeping them from the rain, the other side of the muppies help them to have a real home. The muppies become even more useful and give them a hope to have a better life. More than hundreds of household got a better living, the news spread on the internet and give the idea of using expired any sign-boards to help people.