DREAM FENCE

TitleDREAM FENCE
ClientSIMMONS
Product / ServiceSIMMONS BED
CategoryB01. Corporate Information
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Entrant Company INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Advertising Agency INNOCEAN WORLDWIDE Seoul, SOUTH KOREA

The Brief

-The only baseball team in Korea consisting of members with hearing impairment. -Since the kids can’t hear, they get easily injured trying to catch the ball. -Poor training environment due to the lack of sponsorships. -The hard and shabby fence is the cause of frequent injuries.

Creative Execution

The physical traits of a bed was utilized to prevent baseball players from getting injured.

Describe the creative solution to the brief/objective.

-Changing the outdoor billboard into a side box ad. -Reusing mattresses that have become useless. -Reducing injuries by attaching soft mattresses to the fence.

Results

-Creating an opportunity to experience the SIMMONS mattress outside the shop. -The brand image could be reconsidered due to the natural exposure of the mattress and its’ functions. -Social interest on the neglected children could be aroused. -Mattress Expenses only $ 5,000.

Credits

Name Company Position
Woo Hyung Son Blues Brothers Director
Suk Kyung Kang Innocean Worldwide Copywriter
Hoon Lim Innocean Worldwide Art Director
Bae Sung Kim Innocean Worldwide Agency Pd
Yeo Reum Shin Innocean Worldwide Copywriter
Se Hee Kim Innocean Worldwide Copywriter
Young Ho Hwang Innocean Worldwide Art Director
Sung Chul Kwon Innocean Worldwide Art Director
Jung Ah Kim Innocean Worldwide Creative Director