WATERDROP AD

TitleWATERDROP AD
BrandDOMINO'S PIZZA
Product / ServicePIZZA
CategoryA04. Ambient/Alternative Media
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Entrant Company INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Advertising Agency INNOCEAN WORLDWIDE Seoul, SOUTH KOREA

Credits

Name Company Position
Seung Woo Nam Innocean Worldwide Account Executive
Sang Hoon Back Dop
Seung Hwan Jeong Stone Sound Sound Design
Eun Suk Gee Vixen 2d
Se Jin You Pulpomano Edit
Seong-Hoon Yoo Element Director
Min-Pyo Choi Planit Production Producer
Ji-Young Lim Planit Production Executive Producer
Sera Lee Innocean Worldwide Account Executive
Byoung-Hun Cho Innocean Worldwide Account Executive
Hee-Gon Suh Innocean Worldwide Account Executive
Se Hee Kim Innocean Worldwide Copywriter
Hun-Im Innocean Worldwide Art Director
Bae Seung Kim Innocean Worldwide Agency Pd
Suk Kyung Kang Innocean Worldwide Copywriter
Young-Ho Hwang Innocean Worldwide Art Director
Yeo Reum Shin Innocean Worldwide Copywriter
Sung Chul Kwon Innocean Worldwide Art Director
Jung A Kim Innocean Worldwide Creative Director

The Brief

-Domino’s pizza is highly recognized as a delivery brand -So, take-out purchase rates are very low -The lowest purchase rates is between 2-4pm on weekdays - 40% promotional discount is in progress for Takeout orders but there’s no sign of changes on purchase rates.

Creative Execution

The Water-drop AD - is the DIRECT MEDIA TO MEET the consumers ON STREET - is the media which leads the immediate response - increases awareness on 2-4pm takeout promotions - is produced in a ECO-FRIENDLY - produces in a small budget

Describe the creative solution to the brief/objective.

The Waterdrop Ad Between 2 and 4pm the bicycle goes around the neighborhood. As the bicycle goes by, an AD is written on the street with water. Consumers see the message, learn the store’s location. And later, the sun slowly dries it up. Nothing left.

Results

750% Take- out sales 450% Store visits 80% 2-4PM Promotion awareness Domino’s plans to expand Waterdrop ads to every store nationwide.