| Title | WATERDROP AD |
| Brand | DOMINO'S PIZZA |
| Product / Service | PIZZA |
| Category | A04. Ambient/Alternative Media |
| Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Entrant Company | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Advertising Agency | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Seung Woo Nam | Innocean Worldwide | Account Executive |
| Sang Hoon Back | Dop | |
| Seung Hwan Jeong | Stone Sound | Sound Design |
| Eun Suk Gee | Vixen | 2d |
| Se Jin You | Pulpomano | Edit |
| Seong-Hoon Yoo | Element | Director |
| Min-Pyo Choi | Planit Production | Producer |
| Ji-Young Lim | Planit Production | Executive Producer |
| Sera Lee | Innocean Worldwide | Account Executive |
| Byoung-Hun Cho | Innocean Worldwide | Account Executive |
| Hee-Gon Suh | Innocean Worldwide | Account Executive |
| Se Hee Kim | Innocean Worldwide | Copywriter |
| Hun-Im | Innocean Worldwide | Art Director |
| Bae Seung Kim | Innocean Worldwide | Agency Pd |
| Suk Kyung Kang | Innocean Worldwide | Copywriter |
| Young-Ho Hwang | Innocean Worldwide | Art Director |
| Yeo Reum Shin | Innocean Worldwide | Copywriter |
| Sung Chul Kwon | Innocean Worldwide | Art Director |
| Jung A Kim | Innocean Worldwide | Creative Director |
-Domino’s pizza is highly recognized as a delivery brand -So, take-out purchase rates are very low -The lowest purchase rates is between 2-4pm on weekdays - 40% promotional discount is in progress for Takeout orders but there’s no sign of changes on purchase rates.
The Water-drop AD - is the DIRECT MEDIA TO MEET the consumers ON STREET - is the media which leads the immediate response - increases awareness on 2-4pm takeout promotions - is produced in a ECO-FRIENDLY - produces in a small budget
The Waterdrop Ad Between 2 and 4pm the bicycle goes around the neighborhood. As the bicycle goes by, an AD is written on the street with water. Consumers see the message, learn the store’s location. And later, the sun slowly dries it up. Nothing left.
750% Take- out sales 450% Store visits 80% 2-4PM Promotion awareness Domino’s plans to expand Waterdrop ads to every store nationwide.