| Title | THE GRAFFITEACH LEARNING WALLS PROJECT |
| Brand | SAHABAT ANAK |
| Product / Service | STREET CHILDREN PROGRAMME |
| Category | A04. Ambient/Alternative Media |
| Entrant | Y&R/THE CAMPAIGN PALACE JAKARTA, INDONESIA |
| Entrant Company | Y&R/THE CAMPAIGN PALACE JAKARTA, INDONESIA |
| Advertising Agency | Y&R/THE CAMPAIGN PALACE JAKARTA, INDONESIA |
| Name | Company | Position |
|---|---|---|
| Liberta Immagini | Liberta Immagini | Photographer |
| Happy Friends | Happy Friends | Photographer |
| Shyerly Hariyanto | Indonesian Street Children Organization (Isco) | Manager |
| Frisca Hutagalung | Sahabat Anak | Manager |
| Alia Namira | Y/R/The Campaign Palace Indonesia | Account Executive |
| Tashya Araysha | Y/R/The Campaign Palace Indonesia | Account Executive |
| Irsan Ranadipura | Y/R/The Campaign Palace Indonesia | Account Manager |
| Widyasto Probolaksono | Y/R/The Campaign Palace Indonesia | Graphic Designer |
| Edwin Yacob | Y/R/The Campaign Palace Indonesia | Graphic Designer |
| Melissa Torre | Y/R/The Campaign Palace Indonesia | Strategic Planning Director |
| Andrew Dowling | Y/R/The Campaign Palace Indonesia | Chief Executive Officer |
| Marcus Rebeschini | Y/R Asia | Chief Creative Officer |
| The Graffiteach Artists | - | Artist |
| Mita Diran | Y/R/The Campaign Palace Indonesia | Copywriter |
| Cahyo Prasetyo | Y/R/The Campaign Palace Indonesia | Copywriter |
| Felicia Hutabarat | Y/R/The Campaign Palace Indonesia | Copywriter |
| Kevin Le | Y/R/The Campaign Palace Indonesia | Executive Creative Director |
| Ronny Pratama | Y/R/The Campaign Palace Indonesia | Creative Director |
Street children can make up to $10 a day begging. (After all, school doesn't give you money to study.) We wanted to expose the kids to learning so that they can be compelled to get an education and make something out of themselves thus, breaking away from the poverty cycle.
Graffiti is rampant in Indonesia. We found a way to talk to kids, many of whom live under bridges through street art.
Working with 15 street artists, we turned public spaces into veritable blackboards with lessons that include English, Math, Science, History, Flora And Fauna, Astronomy, Biology and more. To reach out to more kids, we photographed the graffiti and printed them into an affordably-priced exercise book. People who bought the book, gave it to kids who approach them for money.
- International and local news coverage. - Talked about and supported online. - Over 200 kids taught in just one and a half months and counting. - Kids then pledging graffiti-style to study so they can become somebody someday. - Offers from street artists and public to take the project to other cities.