| Title | THE CHAIRADLE |
| Brand | CLUEBEBE |
| Product / Service | CLOTH DIAPER |
| Category | A04. Ambient/Alternative Media |
| Entrant | JWT JAKARTA, INDONESIA |
| Entrant Company | JWT JAKARTA, INDONESIA |
| Advertising Agency | JWT JAKARTA, INDONESIA |
| Name | Company | Position |
|---|---|---|
| Bagus Nyoman | Ilustrator | |
| Utomo Rahardjo | Digital Active | Photographer |
| Egg Production | Music Composer | |
| Render Post | Post Production | |
| Aoi Asia | Production House | |
| Nikken Diahtantri | Jwt Jakarta | Account Supervisor |
| Budi Mulianto | Jwt Jakarta | Print Producer |
| Arati Naradhyani | Jwt Jakarta | Producer |
| Nina Rakhmatika | Jwt Jakarta | Executive Producer |
| Ratna Puspita | Jwt Jakarta | Copywriter |
| Budiman Rahardjo | Jwt Jakarta | Art Director |
| Sebastian Chendra | Jwt Jakarta | Art Director |
| Pingkan Rarumangkay | Jwt Jakarta | Creative Director |
| Ivan Hady Wibowo | Jwt Jakarta | Executive Creative Producer |
The unpopular cloth diaper actually has all the goodness that both Mom and baby would love. Its soft high quality cloth reduces the risk of diaper rash so comforting baby, as a result comforts momr too. Clue Bebe, the leading cloth diaper brand in Indonesia would like to convey this message of "comfortable baby comforts mom" in a heart warming way.
Clue Bebe's chairadle are placed in shopping malls and public spaces to allow both Moms and babies to experience the actual comfort.
Chairadle, a combination of a rocking chair and baby cradle is created as an ambient to illustrate the message of how Clue Bebe diaper takes part in Baby & Mom’s everyday life; that does not only comfort the baby , but also comforts the Mom.
Moms with babies were drawn into Chairadle the moment they saw it. They immediately placed their babies on it then sat rocking the baby. Both Moms and baby were comfortable.