The Brief

Potential new customers saw AGL as just another energy provider, but the truth is they can do so much to help reduce your energy consumption. We didn't just need to say we could save them energy, we needed to prove it.

Creative Execution

Unlike most of their competitors who fill letterboxes with paper-waste daily, this practical piece of DM that stayed true to AGL’s mantra of "Saving energy at every opportunity". This simple door-drop lived on in people’s homes over the winter, reducing energy waste, and increasing customers.

Describe the creative solution to the brief/objective.

We created door drop that saved them energy - a leave behind that insulated the gap under their front doors in order to keep the heat in, and the cold out, all winter long.

Results

This simple door-drop lived on in people’s homes and business' over the winter, reducing energy waste, and increasing customers. Throughout the duration of the campaign, AGL saw over 12% (12.45%) increase in new customer acquisition.