THE ENERGY SAVING AD

TitleTHE ENERGY SAVING AD
BrandAGL
Product / ServiceAGL
CategoryA04. Ambient/Alternative Media
EntrantGEORGE PATTERSON Y&R Melbourne, AUSTRALIA
Entrant Company GEORGE PATTERSON Y&R Melbourne, AUSTRALIA
Advertising Agency GEORGE PATTERSON Y&R Melbourne, AUSTRALIA

Credits

Name Company Position
Elise Trenorden Gpy/R Print Producer
Ian Sawers Gpy/R Group Account Director
Jake Barrow Gpy/R Art Director
Matt Lawson Gpy/R Copywriter
Ben Coulson Gpy/R Executive Creative Director

The Brief

Potential new customers saw AGL as just another energy provider, but the truth is they can do so much to help reduce your energy consumption. We didn't just need to say we could save them energy, we needed to prove it.

Creative Execution

Unlike most of their competitors who fill letterboxes with paper-waste daily, this practical piece of DM that stayed true to AGL’s mantra of "Saving energy at every opportunity". This simple door-drop lived on in people’s homes over the winter, reducing energy waste, and increasing customers.

Describe the creative solution to the brief/objective.

We created door drop that saved them energy - a leave behind that insulated the gap under their front doors in order to keep the heat in, and the cold out, all winter long.

Results

This simple door-drop lived on in people’s homes and business' over the winter, reducing energy waste, and increasing customers. Throughout the duration of the campaign, AGL saw over 12% (12.45%) increase in new customer acquisition.