Title Brand Product / Service Entrant Company Location Award
C01 Integrated Campaign Led by Direct
LEO'S CIDER
LEO BURNETT SYDNEY / LEO'S CIDER
LEO BURNETT SYDNEY AUSTRALIA
ROAD TO RECOVERY
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
Silver Spike
A02 Premiums & Giveaways
STORIES FOR EVERY JOURNEY
QANTAS / BRAND
DROGA5 SYDNEY AUSTRALIA
Short List
B05 Public Service, Charity & Fund Raising
INSTANT PETITION
ODYSSEY HOUSE / DRUG AND ALCOHOL REHABILITATION
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
B02 Consumer Products
SMALL WORLD MACHINES
COCA-COLA / COCA-COLA
LEO BURNETT SYDNEY AUSTRALIA
Bronze Spike
A04 Ambient/Alternative Media
SMALL WORLD MACHINES
COCA-COLA / COCA-COLA
LEO BURNETT SYDNEY AUSTRALIA
Bronze Spike
B05 Public Service, Charity & Fund Raising
100 DAY CHALLENGE
VICTORIAN RESPONSIBLE GAMBLING FOUNDATION / PROBLEM GAMBLING
McCANN MELBOURNE AUSTRALIA
MAILBOOKS FOR GOOD
RANDOM HOUSE / THE FOOTPATH LIBRARY / MAILBOOKS FOR GOOD
BMF Sydney AUSTRALIA
Short List
A06 Best Use of Other Digital Platforms in a Direct Campaign
THE SUMMER GAMES
VILLAGE ROADSHOW THEME PARKS / WET 'N' WILD
ISOBAR AUSTRALIA Melbourne AUSTRALIA
A04 Ambient/Alternative Media
THE SUMMER GAMES
VILLAGE ROADSHOW THEME PARKS / WET 'N' WILD
ISOBAR AUSTRALIA Melbourne AUSTRALIA
B03 Consumer Services
INSTANT MILLIONAIRE
TATTS LOTTERIES / INSTANT SCRATCH-ITS
GP Y&R Brisbane AUSTRALIA
B02 Consumer Products
THE LETTERBOX TARP
SUNCORP INSURANCE / SUNCORP HOME INSURANCE
GP Y&R Brisbane AUSTRALIA
Short List
A04 Ambient/Alternative Media
PATROL VS BEETHOVEN
NISSAN MOTOR CO AUSTRALIA / NISSAN PATROL
WHYBIN\TBWA MELBOURNE AUSTRALIA
C01 Integrated Campaign Led by Direct
ORIGIN ENERGY TALES
ORIGIN ENERGY / ORIGIN ENERGY
CLEMENGER BBDO MELBOURNE AUSTRALIA
PENCILS EQUALS PROFITS
AUSTRALIAN WRITERS AND ART DIRECTORS ASSOCIATION / 2013 AWARD AWARDS
CLEMENGER BBDO MELBOURNE AUSTRALIA
B03 Consumer Services
STAND INS
NATIONAL AUSTRALIA BANK / NATIONAL AUSTRALIA BANK
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
B01 Corporate Information
PENCILS EQUALS PROFITS
AUSTRALIAN WRITERS AND ART DIRECTORS ASSOCIATION / 2013 AWARD AWARDS
CLEMENGER BBDO MELBOURNE AUSTRALIA
Bronze Spike
ORIGIN ENERGY TALES
ORIGIN ENERGY / ORIGIN ENERGY
CLEMENGER BBDO MELBOURNE AUSTRALIA
A04 Ambient/Alternative Media
ORIGIN ENERGY TALES
ORIGIN ENERGY / ORIGIN ENERGY
CLEMENGER BBDO MELBOURNE AUSTRALIA
A01 Mailings
PENCILS EQUALS PROFITS
AUSTRALIAN WRITERS AND ART DIRECTORS ASSOCIATION / 2013 AWARD AWARDS
CLEMENGER BBDO MELBOURNE AUSTRALIA
C01 Integrated Campaign Led by Direct
100 DAY CHALLENGE
VICTORIAN RESPONSIBLE GAMBLING FOUNDATION / PROBLEM GAMBLING
McCANN MELBOURNE AUSTRALIA
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
B05 Public Service, Charity & Fund Raising
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Gold Spike
A06 Best Use of Other Digital Platforms in a Direct Campaign
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Gold Spike
B02 Consumer Products
JOY SCULPTURES
CABDURY / CADBURY DAIRY MILK PROMOTION
SAATCHI & SAATCHI Sydney AUSTRALIA
A04 Ambient/Alternative Media
JOY SCULPTURES
CABDURY / CADBURY DAIRY MILK PROMOTION
SAATCHI & SAATCHI Sydney AUSTRALIA
B03 Consumer Services
FAIR GO BRO
VIRGIN MOBILE AUSTRALIA / VIRGIN MOBILE
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Short List
A06 Best Use of Other Digital Platforms in a Direct Campaign
THE MOST POWERFUL ARM EVER INVENTED
SAVE OUR SONS & DUCHENNE FOUNDATION / DUCHENNE MUSCULAR DYSTROPHY CHARITY
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Short List
DUREXPERIMENT FUNDAWEAR
RECKITT BENCKISER / DUREX
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Silver Spike
B05 Public Service, Charity & Fund Raising
TWIGNATURE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
BMF Melbourne AUSTRALIA
Short List
A04 Ambient/Alternative Media
CRICKET BEACH
CRICKET AUSTRALIA / CRICKET BEACH
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
B05 Public Service, Charity & Fund Raising
TURTLE CANS
GREENPEACE / GREENPEACE
SAATCHI & SAATCHI Sydney AUSTRALIA
A01 Mailings
TURTLE CANS
GREENPEACE / GREENPEACE
SAATCHI & SAATCHI Sydney AUSTRALIA
B05 Public Service, Charity & Fund Raising
THE PRINT AD EXAM
DEFENCE FORCE RECRUITING / AIR FORCE
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
A04 Ambient/Alternative Media
THE ENERGY SAVING AD
AGL / AGL
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
B05 Public Service, Charity & Fund Raising
HOMEPAGE FOR THE HOMELESS
LADDER / HOMELESSNESS CHARITY
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
AIR FORCE FM
DEFENCE FORCE RECRUITING / AIR FORCE
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
A05 Best Use of Digital Media in a Direct Campaign
HOMEPAGE FOR THE HOMELESS
LADDER / HOMELESSNESS CHARITY
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
A01 Mailings
AIR FORCE FM
DEFENCE FORCE RECRUITING / AIR FORCE
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Bronze Spike
B04 Business Products & Services
DON'T TRADE LIKE IT'S THE NINETIES
NABTRADE / ONLINE SHARE TRADING PLATFORM
WHYBIN\TBWA SYDNEY AUSTRALIA
B05 Public Service, Charity & Fund Raising
VOLUNTEER TO PROMOTE VOLUNTEERING
SEEK / SEEK VOLUNTEER
LEO BURNETT MELBOURNE AUSTRALIA
B01 Corporate Information
THE PROVOCATIVE PHILOSOPHY OF CIRCUIT BREAKING
COMMUNICATIONS COUNCIL / CIRCUS FESTIVAL 2013
LEO BURNETT MELBOURNE AUSTRALIA
A06 Best Use of Other Digital Platforms in a Direct Campaign
VOLUNTEER TO PROMOTE VOLUNTEERING
SEEK / SEEK VOLUNTEER
LEO BURNETT MELBOURNE AUSTRALIA
A01 Mailings
THE PROVOCATIVE PHILOSOPHY OF CIRCUIT BREAKING
COMMUNICATIONS COUNCIL / CIRCUS FESTIVAL 2013
LEO BURNETT MELBOURNE AUSTRALIA
B04 Business Products & Services
THE IMPORTED AD
DHL EXPRESS AUSTRALIA / DHL IMPORT EXPRESS
CLEMENGER BBDO SYDNEY AUSTRALIA
B02 Consumer Products
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
Silver Spike
A05 Best Use of Digital Media in a Direct Campaign
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
Gold Spike
A01 Mailings
THE IMPORTED AD
DHL EXPRESS AUSTRALIA / DHL IMPORT EXPRESS
CLEMENGER BBDO SYDNEY AUSTRALIA
B03 Consumer Services
BUILD WITH CHROME
GOOGLE AUSTRALIA / GOOGLE CHROME
M&C SAATCHI/MARK Sydney AUSTRALIA
Bronze Spike
A05 Best Use of Digital Media in a Direct Campaign
BUILD WITH CHROME
GOOGLE AUSTRALIA / GOOGLE CHROME
M&C SAATCHI/MARK Sydney AUSTRALIA
Silver Spike