Title Brand Product / Service Entrant Company Location Award
A04 Ambient/Alternative Media
OLYMPIC SHIRT FLAG
P&G / ARIEL COLOR
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
A06 Best Use of Other Digital Platforms in a Direct Campaign
SCREEN-AGE LOVE STORY
PLDT / MYDSL
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
B03 Consumer Services
SCREEN-AGE LOVE STORY
PLDT / MYDSL
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
C01 Integrated Campaign Led by Direct
SCREEN-AGE LOVE STORY
PLDT / MYDSL
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
A02 Premiums & Giveaways
SUBARU EYESIGHT MINICAR
FUJI HEAVY INDUSTRIES / SUBARU
ADK JAPAN Tokyo JAPAN
Short List
C01 Integrated Campaign Led by Direct
MY OWN PERSONAL MANGA
UNILEVER JAPAN CUSTOMER MARKETING / LUX SUPER RICH SHINE / LUX SUPER DAMAGE REPAIR
ADK JAPAN Tokyo JAPAN
A06 Best Use of Other Digital Platforms in a Direct Campaign
AMAZING COUPON FESTIVAL -2012
DOMINO'S PIZZA / DOMINO'S PIZZA
ADK JAPAN Tokyo JAPAN
SCROLL DERBY
JAPAN RACING ASSOCIATION / HORSE RACING
AID-DCC Osaka JAPAN
A05 Best Use of Digital Media in a Direct Campaign
BLOCKER THE PSYCHIC ROACH
TAB / TAB
ANALOGFOLK Sydney AUSTRALIA
B01 Corporate Information
MODESS - YOUR VOICE, YOUR MOVE
JOHNSON & JOHNSON, PHILIPPINES / MODESS
BBDO GUERRERO Makati City THE PHILIPPINES
A06 Best Use of Other Digital Platforms in a Direct Campaign
HI, JESSIE
FOOTPRINT / FIGHT CHILD SEXUAL ABUSE
BBDO HONG KONG HONG KONG
A04 Ambient/Alternative Media
SHAVE OR CRAVE
P&G INDIA / GILLETTE FUSION GAMER
BBDO INDIA Mumbai INDIA
SHAVE TO SAVE
P&G INDIA / GILLETTE GUARD
BBDO INDIA Mumbai INDIA
A06 Best Use of Other Digital Platforms in a Direct Campaign
SOLDIER FOR WOMEN
P&G INDIA / GILLETTE
BBDO INDIA Mumbai INDIA
B01 Corporate Information
SOLDIER FOR WOMEN
P&G INDIA / GILLETTE
BBDO INDIA Mumbai INDIA
B02 Consumer Products
SHAVE OR CRAVE
P&G INDIA / GILLETTE FUSION GAMER
BBDO INDIA Mumbai INDIA
B05 Public Service, Charity & Fund Raising
STICK IT ART
HAIYYA / CHARITY
BBDO INDIA Mumbai INDIA
C01 Integrated Campaign Led by Direct
SHAVE TO SAVE
P&G INDIA / GILLETTE FUSION GAMER
BBDO INDIA Mumbai INDIA
A06 Best Use of Other Digital Platforms in a Direct Campaign
DONATE YOUR SPACE
JOHNSON & JOHNSON CHINA / NICORETTE
BBDO INDIA Mumbai INDIA
B05 Public Service, Charity & Fund Raising
CALENDAR OF LIFE
RAMATHIBODI FOUNDATION / CANCER PROJECT
BBDO PROXIMITY THAILAND Bangkok THAILAND
A04 Ambient/Alternative Media
THE OTHER SIDE PROJECT
HOME PRODUCT CENTER / HOMEPRO EXPO
BBDO PROXIMITY THAILAND Bangkok THAILAND
A06 Best Use of Other Digital Platforms in a Direct Campaign
DRIVE AWAKE
PTT PUBLIC COMPANY / COFFEE SHOP
BBDO PROXIMITY THAILAND Bangkok THAILAND
B01 Corporate Information
THE OTHER SIDE PROJECT
HOME PRODUCT CENTER / HOMEPRO EXPO
BBDO PROXIMITY THAILAND Bangkok THAILAND
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS / SINGTEL
BBDO SINGAPORE SINGAPORE
C01 Integrated Campaign Led by Direct
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS / SINGTEL
BBDO SINGAPORE SINGAPORE
A06 Best Use of Other Digital Platforms in a Direct Campaign
9 HEROES
NIKE JAPAN / NIKE BASEBALL
BEACON COMMUNICATIONS Tokyo JAPAN
NIKE SHOE BOXXXX
NIKE JAPAN / NIKE SPORTSWEAR
BEACON COMMUNICATIONS Tokyo JAPAN
B02 Consumer Products
9 HEROES
NIKE JAPAN / NIKE BASEBALL
BEACON COMMUNICATIONS Tokyo JAPAN
A05 Best Use of Digital Media in a Direct Campaign
10CM DRAMA
JAPAN AIRLINES / JAL SKY SUITE 777
BEACON COMMUNICATIONS Tokyo JAPAN
B03 Consumer Services
10CM DRAMA
JAPAN AIRLINES / JAL SKY SUITE 777
BEACON COMMUNICATIONS Tokyo JAPAN
A06 Best Use of Other Digital Platforms in a Direct Campaign
RUN NAVI
PUMA JAPAN / PUMA RUNNING
BEACON COMMUNICATIONS Tokyo JAPAN
B02 Consumer Products
RUN NAVI
PUMA JAPAN / PUMA RUNNING
BEACON COMMUNICATIONS Tokyo JAPAN
A05 Best Use of Digital Media in a Direct Campaign
FUNFAIR IN YOUR MOUTH
EBARA FOODS / VEGETABLE SEASONING SAUCE
BEACON COMMUNICATIONS Tokyo JAPAN
B05 Public Service, Charity & Fund Raising
MAILBOOKS FOR GOOD
RANDOM HOUSE / THE FOOTPATH LIBRARY / MAILBOOKS FOR GOOD
BMF Sydney AUSTRALIA
Short List
TWIGNATURE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
BMF Melbourne AUSTRALIA
Short List
A04 Ambient/Alternative Media
LUXURY FOR KIDS
NEW CITIZEN PROGRAM / CHARITY
CHEIL Beijing CHINA
B02 Consumer Products
THE CURVES VENDING MACHINE
ORION CHINA / HAO YOU QU POTATO CHIPS
CHEIL Beijing CHINA
A06 Best Use of Other Digital Platforms in a Direct Campaign
VIRTUAL PHOTO TOUR
SAMSUNG ELECTRONICS HONG KONG / SAMSUNG NX1000 DIGITAL CAMERA
CHEIL HONG KONG HONG KONG
NFC CHARITY STICKERS
UNICEF HK / CHARITY STICKER (PUBLIC SERVICE)
CHEIL HONG KONG HONG KONG
B05 Public Service, Charity & Fund Raising
NFC CHARITY STICKERS
UNICEF HK / CHARITY STICKER (PUBLIC SERVICE)
CHEIL HONG KONG HONG KONG
C01 Integrated Campaign Led by Direct
NFC CHARITY STICKERS
UNICEF HK / CHARITY STICKER (PUBLIC SERVICE)
CHEIL HONG KONG HONG KONG
B05 Public Service, Charity & Fund Raising
AFFECTION LOCK
CHINA HELPAGE ORGANIZATION OFFICIAL WEBSITE / CHARITY
CHEIL OPENTIDE Beijing CHINA
B02 Consumer Products
CRAZY GROUP ALARM
YILI MILK / GULIDUO MILK
CHEIL OPENTIDE Beijing CHINA
A06 Best Use of Other Digital Platforms in a Direct Campaign
MORNING START-UP
BR KOREA / DUNKIN’ DONUTS
CHEIL WORLDWIDE Seoul SOUTH KOREA
B03 Consumer Services
MORNING START-UP
BR KOREA / DUNKIN’ DONUTS
CHEIL WORLDWIDE Seoul SOUTH KOREA
B05 Public Service, Charity & Fund Raising
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE / SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver Spike
A04 Ambient/Alternative Media
NEUTRAL STICKER
S-OIL / S-OIL
CHEIL WORLDWIDE Seoul SOUTH KOREA
B05 Public Service, Charity & Fund Raising
ADOPT ME!
KOREAN ANIMAL WELFARE ASSOCIATION / ABANDONED DOG ADOPTION CAMPAIGN
CHEIL WORLDWIDE Seoul SOUTH KOREA
NEUTRAL STICKER
S-OIL / S-OIL
CHEIL WORLDWIDE Seoul SOUTH KOREA
B03 Consumer Services
NOTHING BEATS A JINGLE
WELLINGTON INTERNATIONAL UKULELE ORCHESTRA / ENTERTAINMENT
CLEMENGER BBDO Wellington NEW ZEALAND