Title Brand Product / Service Entrant Company Location Award
A06 Best Use of Other Digital Platforms in a Direct Campaign
#VOTESMART
SMART COMMUNICATIONS / TELECOMMUNICATION
DDB PHILIPPINES Taguig City THE PHILIPPINES
A05 Best Use of Digital Media in a Direct Campaign
1,000,000 GENKI SONG PROJECT
KIRIN HOLDINGS COMPANY / KIRIN PLUS-I
DAIKO ADVERTISING Tokyo JAPAN
C01 Integrated Campaign Led by Direct
100 DAY CHALLENGE
VICTORIAN RESPONSIBLE GAMBLING FOUNDATION / PROBLEM GAMBLING
McCANN MELBOURNE AUSTRALIA
B05 Public Service, Charity & Fund Raising
100 DAY CHALLENGE
VICTORIAN RESPONSIBLE GAMBLING FOUNDATION / PROBLEM GAMBLING
McCANN MELBOURNE AUSTRALIA
B03 Consumer Services
100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
TOURISM NEW ZEALAND / 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
WHYBIN\TBWA AUCKLAND NEW ZEALAND
A06 Best Use of Other Digital Platforms in a Direct Campaign
1000 STORES
YIHAODIAN / E-GROCERY
OGILVY SHANGHAI CHINA
A05 Best Use of Digital Media in a Direct Campaign
10CM DRAMA
JAPAN AIRLINES / JAL SKY SUITE 777
BEACON COMMUNICATIONS Tokyo JAPAN
B03 Consumer Services
10CM DRAMA
JAPAN AIRLINES / JAL SKY SUITE 777
BEACON COMMUNICATIONS Tokyo JAPAN
A06 Best Use of Other Digital Platforms in a Direct Campaign
9 HEROES
NIKE JAPAN / NIKE BASEBALL
BEACON COMMUNICATIONS Tokyo JAPAN
B02 Consumer Products
9 HEROES
NIKE JAPAN / NIKE BASEBALL
BEACON COMMUNICATIONS Tokyo JAPAN
A02 Premiums & Giveaways
A HAPPINESS BOX
STAR REACHERS GROUP / THE LEO BURNETT GROUP NEW YEAR GIFT
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
B05 Public Service, Charity & Fund Raising
ADOPT ME!
KOREAN ANIMAL WELFARE ASSOCIATION / ABANDONED DOG ADOPTION CAMPAIGN
CHEIL WORLDWIDE Seoul SOUTH KOREA
AFFECTION LOCK
CHINA HELPAGE ORGANIZATION OFFICIAL WEBSITE / CHARITY
CHEIL OPENTIDE Beijing CHINA
A04 Ambient/Alternative Media
AGENT ON TRACK
BIRLA SUN LIFE / INSURANCE
DDB MUDRA GROUP Mumbai INDIA
A01 Mailings
AIR FORCE FM
DEFENCE FORCE RECRUITING / AIR FORCE
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Bronze Spike
B05 Public Service, Charity & Fund Raising
AIR FORCE FM
DEFENCE FORCE RECRUITING / AIR FORCE
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
A06 Best Use of Other Digital Platforms in a Direct Campaign
AMAZING COUPON FESTIVAL -2012
DOMINO'S PIZZA / DOMINO'S PIZZA
ADK JAPAN Tokyo JAPAN
B02 Consumer Products
AQUA SOCIAL FES!!
TOYOTA MARKETING JAPAN / AQUA
DENTSU Tokyo JAPAN
A04 Ambient/Alternative Media
ART OF ABSORPTION
MAYFLOWER / TOILET PAPER
PUBLICIS SHANGHAI CHINA
BABYSITTER SOUND
KAO COMMERCIALS (THAILAND) / DIAPERS
DENTSU THAILAND Bangkok THAILAND
C01 Integrated Campaign Led by Direct
BACARDI SCREAMING
BACARDI JAPAN / BACARDI
DENTSU Tokyo JAPAN
A06 Best Use of Other Digital Platforms in a Direct Campaign
BEETLEING
VOLKSWAGEN NEW ZEALAND / VW BEETLE
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
B02 Consumer Products
BEETLEING
VOLKSWAGEN NEW ZEALAND / VW BEETLE
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
A06 Best Use of Other Digital Platforms in a Direct Campaign
BIG BOX BIG PARTY
PIZZA HUT / PIZZA HUT BIG BOX
OGILVYONE WORLDWIDE HONG KONG HONG KONG
C01 Integrated Campaign Led by Direct
BIG BOX BIG PARTY
PIZZA HUT / PIZZA HUT BIG BOX
OGILVYONE WORLDWIDE HONG KONG HONG KONG
A05 Best Use of Digital Media in a Direct Campaign
BLOCKER THE PSYCHIC ROACH
TAB / TAB
ANALOGFOLK Sydney AUSTRALIA
A06 Best Use of Other Digital Platforms in a Direct Campaign
BLOOD SEARCH MADE EASY
INDIAN RED CROSS SOCIETY / BLOOD DONATION
OGILVY & MATHER INDIA Mumbai INDIA
B05 Public Service, Charity & Fund Raising
BLOOD SEARCH MADE EASY
INDIAN RED CROSS SOCIETY / BLOOD DONATION
OGILVY & MATHER INDIA Mumbai INDIA
BOREDOM HELPS
WILLING HEARTS / WILLING HEARTS
SAATCHI & SAATCHI Singapore SINGAPORE
A06 Best Use of Other Digital Platforms in a Direct Campaign
BOREDOM HELPS
WILLING HEARTS / WILLING HEARTS
SAATCHI & SAATCHI Singapore SINGAPORE
BOSSPATROL
UNITED SPIRITS / MCDOWELL'S NO.1
DDB MUDRA GROUP Mumbai INDIA
B02 Consumer Products
BOSSPATROL
UNITED SPIRITS / MCDOWELL'S NO.1
DDB MUDRA GROUP Mumbai INDIA
B05 Public Service, Charity & Fund Raising
BOYSEN AUDIO GUIDE
PACIFIC PAINT (BOYSEN) PHILIPPINES / BOYSEN KNOX OUT
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE / SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver Spike
A05 Best Use of Digital Media in a Direct Campaign
BUILD WITH CHROME
GOOGLE AUSTRALIA / GOOGLE CHROME
M&C SAATCHI/MARK Sydney AUSTRALIA
Silver Spike
B03 Consumer Services
BUILD WITH CHROME
GOOGLE AUSTRALIA / GOOGLE CHROME
M&C SAATCHI/MARK Sydney AUSTRALIA
Bronze Spike
A06 Best Use of Other Digital Platforms in a Direct Campaign
BUILDING THE PEOPLE'S CAR
VOLKSWAGEN GROUP CHINA / THE PEOPLE'S CAR PROJECT
PROXIMITY BEIJING CHINA
B02 Consumer Products
BUILDING THE PEOPLE'S CAR
VOLKSWAGEN GROUP CHINA / THE PEOPLE'S CAR PROJECT
PROXIMITY BEIJING CHINA
C01 Integrated Campaign Led by Direct
BUILDING THE PEOPLE'S CAR
VOLKSWAGEN GROUP CHINA / THE PEOPLE'S CAR PROJECT
PROXIMITY BEIJING CHINA
B05 Public Service, Charity & Fund Raising
CALENDAR OF LIFE
RAMATHIBODI FOUNDATION / CANCER PROJECT
BBDO PROXIMITY THAILAND Bangkok THAILAND
A04 Ambient/Alternative Media
CALL GIRL
PRIME TELEVISION / TELEVISION PROGRAMME
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Short List
A05 Best Use of Digital Media in a Direct Campaign
CAMOUFLAGE PACKS
ARNOTT'S / TIM TAM
DDB Sydney AUSTRALIA
B02 Consumer Products
CAMOUFLAGE PACKS
ARNOTT'S / TIM TAM
DDB Sydney AUSTRALIA
B05 Public Service, Charity & Fund Raising
CAN CAN -KYU CAN CHO PROJECT
AKIMOTO BREAD / CANNED BREAD
DAILY SPORTS ADVERTISING AGENT Tokyo JAPAN
CAR CURLING
HYUNDAI MOTOR COMPANY / CORPORATE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
CARTWHEEL PAD PAPER
CARTWHEEL FOUNDATION ORGANIZATION / PUBLIC SERVICE
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
A05 Best Use of Digital Media in a Direct Campaign
CHROME EXPERIMENT: RAMAKIEN
GOOGLE / CHROME BROWSER LAUNCH IN THAILAND
OGILVY & MATHER SINGAPORE SINGAPORE
A04 Ambient/Alternative Media
CLASSROOM MUMBAI
THE AKANKSHA FOUNDATION / AKANKSHA CLASSROOM
OGILVY & MATHER INDIA Mumbai INDIA
B05 Public Service, Charity & Fund Raising
CLASSROOM MUMBAI
THE AKANKSHA FOUNDATION / AKANKSHA CLASSROOM
OGILVY & MATHER INDIA Mumbai INDIA
A05 Best Use of Digital Media in a Direct Campaign
CONNECTING CONTINENTS
SHANGRI-LA INTERNATIONAL HOTEL MANAGEMENT / SHANGRI-LA HOTELS & RESORTS
OGILVY & MATHER GROUP HONG KONG HONG KONG