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Title Brand Product / Service Entrant Company Location Award
A01 Corporate Identity Schemes
SAL CURIOSO
ELITE GRACE INTERNATIONAL LIMITED / RESTAURANT 		SUBSTANCE Sheung Wan HONG KONG
Short List
A DAY WITH FÉ
KULA FE LIMITED / APPAREL 		SUBSTANCE Sheung Wan HONG KONG
LIFE IS ELECTRIC
PANASONIC CORPORATION / PANASONIC 		DENTSU Tokyo JAPAN
FORGOTTEN FREEBIES
WINK HOSTEL / WINK HOSTEL 		PUBLICIS SINGAPORE SINGAPORE
ODLO VFX LOGO DESIGN
ODLO VFX / ODLO VFX 		ASHRAFF ASSOCIATES Colombo SRI LANKA
MONSIEUR LE COQ CAMPAIGN
DESCENTE / LE COQ GOLF 		McCANN ERICKSON JAPAN Tokyo JAPAN
CHARACTERISKS
LUMO ENERGY / LUMO ENERGY 		BMF Melbourne AUSTRALIA
BESPOKE LUXURY
H. SENA / JEWELLERY RETAILER 		LANDOR ASSOCIATES Singapore SINGAPORE
REINVENTING AN INDONESIAN ICON
HOKBEN / QUICK SERVE RESTAURANT 		LANDOR ASSOCIATES Singapore SINGAPORE
ENDLESS DISCOVERIES
LITTLE RED CUBE / KID'S MALL 		LANDOR ASSOCIATES Singapore SINGAPORE
HAPPY HACKING -DENTSU CANNES SEMINAR 2013-
DENTSU INC. / SEMINAR 		DENTSU Tokyo JAPAN
Short List
FOREST/WOOD
MORI INC. / CREATIVE AGENCY 		MORI Tokyo JAPAN
AYATAKA BRAND GUIDELINES
COCA-COLA (JAPAN) / AYATAKA 		OGILVY & MATHER JAPAN Tokyo JAPAN
9 HEROES
NIKE JAPAN / NIKE BASEBALL 		BEACON COMMUNICATIONS Tokyo JAPAN
LOGO DESIGN
DYSLEXIA ASSOCIATION OF INDIA / DYSLEXIA ASSOCIATION OF INDIA 		DDB MUDRA GROUP Mumbai INDIA
2012 TOKYO ANNUAL MEETINGS OF THE IMF AND WORLD BANK GROUP
MINISTERY OF FINANCE / ANNUAL MEETINGS OF THE IMF AND WORLD BANK GROUP 		DENTSU Tokyo JAPAN
Gold Spike
LIVING IN JJ'S WORLD
LONDON COCKTAIL CLUB / READY TO DRINK COCKTAILS 		LANDOR ASSOCIATES Singapore SINGAPORE
AIRASIA
AIRASIA BERHAD / AIRASIA 		THE PARTNERS Singapore SINGAPORE
A02 Posters
SOUND WAVES
XMI PTE LTD / X-MINI 		DENTSU SINGAPORE SINGAPORE
SINGLE STROKE ARCHITECTURE
TOKAI-POLYTECHNIC-COLLEGE / RECRUITING 		DENTSU CHUBU Nagoya JAPAN
MAGNETIC WORLD
DMG::EVENTS JAPAN / AD:TECH TOKYO 2012 		HAKUHODO Tokyo JAPAN
Short List
THE BAR
SUNTORY HOLDINGS / YAMAZAKI 		TOKYU AGENCY Tokyo JAPAN
WRESTLER BEAR
SAMSONITE / SUITCASE 		JWT SHANGHAI CHINA
DURACELL POSITIVE & NEGATIVE
PROCTER & GAMBLE / DURACELL 		GREY WORLDWIDE INDIA Mumbai INDIA
LASTS FOR AGES
PROCTER & GAMBLE / DURACELL 		GREY WORLDWIDE INDIA Mumbai INDIA
BIRDS AND PEOPLE ARE NEVER SEPARATED
SUNTORY HOLDINGS / SUNTORY BIRDS CONSERVATION 		YOMIKO ADVERTISING Tokyo JAPAN
MONSTERS IN THE MOUTH
WATSON'S THE CHEMIST / MOUTHWASH 		DDB GROUP HONG KONG HONG KONG
FUR HURTS
PETA / ETHICAL TREATMENT OF ANIMALS 		OGILVY BEIJING CHINA
Short List
FUR HURTS
PETA / ETHICAL TREATMENT OF ANIMALS 		OGILVY BEIJING CHINA
Short List
FUR HURTS
PETA / ETHICAL TREATMENT OF ANIMALS 		OGILVY BEIJING CHINA
Short List
PANDA
ACRES / ANIMAL CHARITY 		BBDO SINGAPORE SINGAPORE
MADE OF MORE – HOTEL
ASIA PACIFIC BREWERIES SINGAPORE / DIAGEO / GUINNESS 		BBDO SINGAPORE SINGAPORE
MADE OF MORE – POOL
ASIA PACIFIC BREWERIES SINGAPORE / DIAGEO / GUINNESS 		BBDO SINGAPORE SINGAPORE
STOMACH JAM
BAYER / ALKA SELTZER 		BBDO SINGAPORE SINGAPORE
CORGI
MARS SEA / PEDIGREE 		BBDO SINGAPORE SINGAPORE
POODLE
MARS SEA / PEDIGREE 		BBDO SINGAPORE SINGAPORE
PUG
MARS SEA / PEDIGREE 		BBDO SINGAPORE SINGAPORE
MEMOIRS OF A MINKE WHALE
SEA SHEPHERD / ANTI-WHALING 		BBDO SINGAPORE SINGAPORE
ARCHITECTURE
STAEDTLER / SKETCHING PENCIL 		LEO BURNETT HONG KONG HONG KONG
Bronze Spike
CONCORDE
STAEDTLER / SKETCHING PENCIL 		LEO BURNETT HONG KONG HONG KONG
GOODNIGHT, TROUBLES CAMPAIGN
CASABLANCA / I-PILLOW 		LEO BURNETT HONG KONG HONG KONG
DOOMSDAY
JOHNNIE WALKER / JOHNNIE WALKER 		BBH CHINA Shanghai CHINA
PARALYMPICS CONVICTION
JOHNNIE WALKER / JOHNNIE WALKER 		BBH CHINA Shanghai CHINA
TREE STORY
BEIJING PALM READING TECHNOLOGY / IREADER 		BBH CHINA Shanghai CHINA
IBM FOR AFRICA
IBM / TECHNOLOGY PRODUCTS AND SERVICES 		OGILVY & MATHER SINGAPORE SINGAPORE
EVERY VOICE COUNTS
RECKITT BENCKISER / STREPSILS 		HAVAS WORLDWIDE Singapore SINGAPORE
EVERY VOICE COUNTS
RECKITT BENCKISER / STREPSILS 		HAVAS WORLDWIDE Singapore SINGAPORE
EVERY VOICE COUNTS
RECKITT BENCKISER / STREPSILS 		HAVAS WORLDWIDE Singapore SINGAPORE
L’EAU PURE.
ANDRISE / L’EAU PURE. 		TUGBOAT Tokyo JAPAN
NOT ONE WORK IS THE SAME.
ATELIER SUGIURA / ATELIER SUGIURA 		TUGBOAT Tokyo JAPAN