|Brand||THE VIEWZONE COMPNAY|
|Product / Service||MIICALO|
|Category||A06. Self Promotion|
|Entrant||INNOCEAN WORLDWIDE Seoul, SOUTH KOREA|
|Entrant Company||INNOCEAN WORLDWIDE Seoul, SOUTH KOREA|
|Advertising Agency||INNOCEAN WORLDWIDE Seoul, SOUTH KOREA|
|In Woo Hwang||Audio Village||Audio Pd|
|Young Jin Jeon||Kiss Fm Music/Sound||Recoding|
|Ju Yong Lee||Vixen||2d|
|Hyun Chan Yoon||Kubrick||Edit|
|Hye Lim Choi||Vega||Line Producer|
|Hee Jin Jeon||Vega||Producer|
|Young Phil Kim||Vega||Executive Producer|
|So Ji Park||Innocean Worldwide||Social Planner|
|Jun Hyeok Yun||Innocean Worldwide||Art Director|
|Sung Jin Choi||Innocean Worldwide||Art Director|
|Hoon Lim||Innocean Worldwide||Art Director|
|Bae Seong Kim||Innocean Worldwide||Agency Pd|
|Se Hee Kim||Innocean Worldwide||Copywriter|
|Jae Hun Lee||Innocean Worldwide||Copywriter|
|Boum Su Park||Innocean Worldwide||Campaign Planner|
|Seung Hyun Lee||Innocean Worldwide||Campaign Planner|
|Boem Jin Kim||Innocean Worldwide||Campaign Planner|
|Jung A Kim||Innocean Worldwide||Creative Director|
|Jin Hwan Ko||Innocean Worldwide||Creative Director|
Miicalo was a small company with a tight budget plan for R&D. Less than 2,000 USD budget, Miicalo had to find a way for the sight-challenged.
We live in such an easy and comfortable world with the assistance of smart devices. But until this day, it was only accessible for people who can see. Miicalo, a small company making screen protector film, hope to make a difference for the people who cannot see.
Miicalo had thought about braille; a way of communicating with the world for the blind and what Miicalo can do with protective films and braille. Miicalo combined braille and protective films. There were numerous trial-and-error processes to result optimized position of the dots, the size, and the texture of braille.
In the beginning of the PR, Miicalo had only 52 fans from Facebook. After initiating the project, the number of fan increased by 592% and SMART DOTS contents had 496,332 impressions. Moreover there was a 47% increase of response rates and 30 thousands 'Like's. As a result, Miicalo sales rate has increased more than 138%.This unexpectedly pleasant result was possible with a miniscale budget of 2,000 USD. Most importantly, SMART DOTS have made a difference among the market of ordinary protective films.