BUTTERFLY HAIR CLIP

TitleBUTTERFLY HAIR CLIP
ClientCLAIRE'S
Product / ServiceFASHION ACCESSORIES
CategoryA07. Point of Sale
EntrantDRAFTFCB CHINA Shanghai, CHINA
Entrant Company DRAFTFCB CHINA Shanghai, CHINA
Advertising Agency DRAFTFCB CHINA Shanghai, CHINA

Brief Explanation

Let Claire’s accessories entertain consumers.

The Brief

Claire's is a one-stop fashion accessories shop. Consumers are spoilt for choice when they shop at Claire's. However it can sometimes be overwhelming with so much to choose from. Therefore the challenge is to make some key products shine and speak for themselves in an interesting way.

How the final design was conceived

Art has the power to touch peoples' souls, stir emotion and connect creativity with beauty. Claire’s accessories, when combined with art, can create a strong visual language that talks to consumers in-store.

Indication of how successful the outcome was in the market

It was a "SOLD OUT" for accessories that were highlighted in the posters. Overall sales increased significantly by 5%.

Credits

Name Company Position
Jimmy Lim Draftfcb China Planning Director
Tiffana Pun Draftfcb China Chief Strategic Director
Ole Luk Draftfcb China Account Supervisor
Pully Chau Draftfcb China Account Management
Ken Wang Draftfcb China Print Producer
Hester Lim Draftfcb China Creative Services Director
Eric Sun/Kuo Gao/Yu Yang Chen/Yang Du Draftfcb China Illustrator
Refine Studio Refine Studio Photographer
Eric Sun/Kuo Gao/Yu Yang Chen/Yang Du/Eddie Wong Draftfcb China Art Director
Eric Sun Draftfcb China Creative Director
Eddie Wong Draftfcb China National Executive Creative Director