A CUTTING-EDGE NAME CARD

Bronze Spike
TitleA CUTTING-EDGE NAME CARD
ClientSALON DE CHOIX / BEN CHEN
Product / ServiceNAME CARD
CategoryA04. Stationery
EntrantGREY GROUP, SINGAPORE
Entrant Company GREY GROUP, SINGAPORE
Advertising Agency GREY GROUP, SINGAPORE

Brief Explanation

We created a special pair of styling scissors. Whenever Ben wanted to share his contact details with potential customers, he mere had to take out this pair of styling scissors and snip any piece of paper available. The paper will then have his name and number cut to perfection, showing off his profession and his expertise.

The Brief

To create a new name card for Ben, a hairstylist at SALON DE CHOIX.

How the final design was conceived

The hairstyle industry is a competitive one. In a sea of hairstylists, Ben wanted to ensure that he would be one of the most memorable ones. And since first impressions count for a lot, there's no better way to showcase his skills and commitment to detail than by making his first point of communication with potential customers an unforgettable one.

Indication of how successful the outcome was in the market

Not applicable.

Credits

Name Company Position
G2 Aviavision Guangzhou G2 Aviavision Guangzhou Production Team
Carryn Francis Grey Group Singapore Senior Account Manager
Bobby Koh Grey Group Singapore Production Manager
Fedinandus Oen Grey Group Singapore Digital Retouching Artist
Ang Sheng Jin Grey Group Singapore Associate Creative Director
Kenny Peters A Pixel Photograpy Photographer
Tan Giap How Grey Group Singapore Designer
Tan Giap How Grey Group Singapore Senior Art Director
Theophilues Tan Grey Group Singapore Senior Copywriter
Ali Shabaz Grey Group Singapore Chief Creative Office