ANIMAL TREES

TitleANIMAL TREES
ClientWWF INDIA
Product / ServiceWWF INDIA
CategoryA02. Posters
EntrantOGILVY & MATHER INDIA Gurgaon, INDIA
Entrant Company OGILVY & MATHER INDIA Gurgaon, INDIA
Advertising Agency OGILVY & MATHER INDIA Gurgaon, INDIA

Brief Explanation

The challenge was to find a simple solution that could say two things: the role of trees in protecting wildlife and vice versa.

The Brief

Trees and wildlife both need each other to survive. WWF wanted to convey this as part of their message about protecting the environment.

How the final design was conceived

We found an elegant graphic solution. The images of endangered animals were created using trees. Thus conveying the message that both trees and wildlife need each other.

Indication of how successful the outcome was in the market

The posters were eye-catching and broke the clutter. It was well-liked and got very good reviews.

Credits

Name Company Position
Umesh Baldaniya Ogilvy And Mather India Illustrator
Umesh Baldaniya Ogilvy And Mather India Art Director
Anu Gulati Ogilvy And Mather India Copywriter
Jossy Raphael Ogilvy And Mather India Creative Director
Gaurav Nautiyal Ogilvy And Mather India Sr. Creative Director
Ajay Gahlaut Ogilvy And Mather India Executive Creative Director
Piyush Pandey Ogilvy And Mather India Executive Chairman And Creative Director/South Asia