Title | ANIMAL TREES |
Brand | WWF INDIA |
Product / Service | WWF INDIA |
Category | A02. Posters |
Entrant | OGILVY & MATHER INDIA Gurgaon, INDIA |
Entrant Company | OGILVY & MATHER INDIA Gurgaon, INDIA |
Advertising Agency | OGILVY & MATHER INDIA Gurgaon, INDIA |
Name | Company | Position |
---|---|---|
Umesh Baldaniya | Ogilvy And Mather India | Illustrator |
Umesh Baldaniya | Ogilvy And Mather India | Art Director |
Anu Gulati | Ogilvy And Mather India | Copywriter |
Jossy Raphael | Ogilvy And Mather India | Creative Director |
Gaurav Nautiyal | Ogilvy And Mather India | Sr. Creative Director |
Ajay Gahlaut | Ogilvy And Mather India | Executive Creative Director |
Piyush Pandey | Ogilvy And Mather India | Executive Chairman And Creative Director/South Asia |
The challenge was to find a simple solution that could say two things: the role of trees in protecting wildlife and vice versa.
Trees and wildlife both need each other to survive. WWF wanted to convey this as part of their message about protecting the environment.
We found an elegant graphic solution. The images of endangered animals were created using trees. Thus conveying the message that both trees and wildlife need each other.
The posters were eye-catching and broke the clutter. It was well-liked and got very good reviews.