A HAPPINESS BOX

TitleA HAPPINESS BOX
ClientSTAR REACHERS GROUP
Product / ServiceTHE LEO BURNETT GROUP NEW YEAR GIFT
CategoryA06. Self Promotion
EntrantTHE LEO BURNETT GROUP THAILAND Bangkok, THAILAND
Entrant Company THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND
Advertising Agency THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND

Brief Explanation

This year, we don't want to present our clients just an ordinary gifts, instead we wanted present our clients with a gift that pointed out that happiness is not just about personal joy, but about the joy you cultivate in others.

The Brief

Every New Year Leo Burnett Group Thailand always sending gifts and warm wishes to our clients.

How the final design was conceived

54 Employees of Leo Burnett Thailand Collaborated with Baan Nontapum, a home for children with disabilities by helped paint and color 500 plain white boxes that would become the custom-made, personalized New Year's gifts we gave to our clients. The creative process was healing as the foundation's leading psychologist noted that to foster these children's creativity helped encourage them and made them deeply happy. We then sent a unique e-card to all our clients, telling them about our visit, and giving them an opportunity to choose their own set of gifts and a uniquely designed box that the children created.

Indication of how successful the outcome was in the market

89% of our clients selected their custom-made boxes using our e-card. With this one small box it creates happiness for the kids, the visiting Leo Burnett guests, and the clients who ultimately received the boxes. Also we showed our clients that happiness is not just a physical gift, but it's an act, an act that brings out the good in everyone.

Credits

Name Company Position
Marisa Shaw The Leo Burnett Group Thailand Client Service
Pimolporn Leosirikul The Leo Burnett Group Thailand Client Service
Au-Rin Phongsobhon The Leo Burnett Group Thailand Web Designer And Programming
Au-Rin Phongsobhon The Leo Burnett Group Thailand Animator
Au-Rin Phongsobhon The Leo Burnett Group Thailand Typographer
Chotika Kamwongpin The Leo Burnett Group Thailand Typographer
Au-Rin Phongsobhon The Leo Burnett Group Thailand Graphic Designer
Chotika Kamwongpin The Leo Burnett Group Thailand Graphic Designer
Fuad Ahmad The Leo Burnett Group Thailand Copywriter
Pathida Akkarajindanon The Leo Burnett Group Thailand Copywriter
Sompat Trisadikun The Leo Burnett Group Thailand Art Director
Ariyawat Juntaratip The Leo Burnett Group Thailand Art Director
Sarut Yungcharoen The Leo Burnett Group Thailand Art Director
Ariyawat Jantaratip The Leo Burnett Group Thailand Creative Director
Keeratie Chaimoungkalo The Leo Burnett Group Thailand Executive Creative Director
Sompat Trisadikun The Leo Burnett Group Thailand Chief Creative Officer