GIFT BLOOD

TitleGIFT BLOOD
ClientINDIAN RED CROSS SOCIETY
Product / ServiceBLOOD DONATION DRIVE
CategoryA02. Posters
EntrantLEO BURNETT INDIA Mumbai, INDIA
Entrant Company LEO BURNETT INDIA Mumbai, INDIA
Advertising Agency LEO BURNETT INDIA Mumbai, INDIA

Brief Explanation

People ignore blood donation camps. So here the challenge was, what could be the convincing reason we can give people to donate Blood.

The Brief

The brief from the client was to create poster to increase the number of donors at Red Cross blood donation camps in December (during christmas).

How the final design was conceived

Christmas is all about gifting and sharing . We decided that this year we will give people the idea of giving a unique & precious gift: BLOOD. To drive maximum people to the Red Cross blood banks during Christmas, we designed a poster with a special gifting message – GIFT BLOOD THIS CHRISTMAS. Because what gift could be more precious than blood itself? These blood donation posters were put up in waiting areas of several clinics, hospitals, and card & gift shops.

Indication of how successful the outcome was in the market

People's overwhelming response at our blood donation centres proved that our message was conveyed in the true spirit of giving and many people's Christmas was made special.

Credits

Name Company Position
Suman Cuppala Leo Burnett Client Servicing
Manish Patel Leo Burnett Copywriter
Amit Thakur Leo Burnett Art Director
Payal Juthani Leo Burnett Art Director
Sujit Sawant Leo Burnett Creative Director
Payal Juthani Leo Burnett Design Creative Director
Kapil Sawant Leo Burnett Executive Creative Director
Nitesh Tiwari Leo Burnett National Creative Director
K V Sridhar Leo Burnett Chief Creative Officer