NOT ONE WORK IS THE SAME.

TitleNOT ONE WORK IS THE SAME.
ClientATELIER SUGIURA
Product / ServiceATELIER SUGIURA
CategoryA02. Posters
EntrantTUGBOAT Tokyo, JAPAN
Entrant Company TUGBOAT Tokyo, JAPAN
Advertising Agency TUGBOAT Tokyo, JAPAN

Brief Explanation

To raise awareness of the atelier at a pottery exhibition.

The Brief

The poster to promote the pottery atelier, Sugiura Kobou, famous for traditional Japanese art style.

How the final design was conceived

The poster intended to attract the people to artist’s unique works by appealing the traditional art work to the modern art lovers. The visual in the poster consists of a Japanese letter for “Pottery” in different fonts, communicating that not one pottery works are the same.

Indication of how successful the outcome was in the market

Help cast off from the outdated image that traditional art craft bears.

Credits

Name Company Position
Jun Goto Tugboat Designer
Kengo Kato Tugboat Art Director