VERBAL ABUSE

TitleVERBAL ABUSE
ClientCARING TEENS COMMUNITY
Product / ServiceSEJIWA
CategoryA10. Typography
EntrantJWT JAKARTA, INDONESIA
Entrant Company JWT JAKARTA, INDONESIA
Advertising Agency JWT JAKARTA, INDONESIA

Brief Explanation

People tend to prioritize physical violence as opposed to verbal abuse, solely for the fact that physical abuse leaves evidence of the damages it has done. However, we would like to portray the fact that verbal abuse is as damaging as physical abuse for it does not only destroys one's self-esteem, but also the fact that verbal abuse is still a form of abuse as well as bullying

The Brief

Through this campaign, we would like to raise awareness towards verbal abuse and the damaging effect that it has done to the youngsters.

How the final design was conceived

People tend to ignore verbal abuse due to the fact that it has no physical evidence of the damages done towards the victim. However, verbal abuse is still a form of abuse that can damage someone else's self-esteem or even life. Verbal bullying is an issue that requires attention and needs to be put to stop. Therefor, through this campaign, we would like to portray the fact that verbal abuse is as damaging as physical abuse.

Indication of how successful the outcome was in the market

The role of this campaign was to raise awareness regarding the issue and more importantly, to stop verbal bullying or any form of verbal abuse.Throughout the time that the campaign was published, it has resulted in the desired outcome

Credits

Name Company Position
Clarissa/Peddy Photographer
Budi Mulianto Jwt Jakarta Print Producer
Nina Rakhmatika Jwt Jakarta Executive Producer
Sandila Ekaputri Jwt Jakarta Planner
Reza Fitriano Jwt Jakarta Account Manager
Mira Cempaka Jwt Jakarta Account Supervisor
Sigit Maryuwanto Jwt Jakarta Typographer
Ali Ikhsan Jwt Jakarta Illustrator
Farid Hamdan Jwt Jakarta Art Director
Sigit Maryuwanto Jwt Jakarta Art Director
Marsha Savira Jwt Jakarta Copywriter
Erwin Santoso Jwt Jakarta Creative Group Head
Ivan Hady Wibowo Jwt Jakarta Executive Creative Director