EVERY VOICE COUNTS

TitleEVERY VOICE COUNTS
ClientRECKITT BENCKISER
Product / ServiceSTREPSILS
CategoryA02. Posters
EntrantHAVAS WORLDWIDE Singapore, SINGAPORE
Entrant Company HAVAS WORLDWIDE Singapore, SINGAPORE
Advertising Agency HAVAS WORLDWIDE Singapore, SINGAPORE

Brief Explanation

Strepsils has many variants, and we needed to find a way to feature all of them to give an impressive overview of their range. It was also time to refresh in the public’s mind, Strepsils’ position as the leading cough/sore throat lozenge.

The Brief

To refresh in the public’s mind, Strepsils’ position as the leading cough/sore throat lozenge.

How the final design was conceived

Using different Strepsils variants (and in doing so, using their different colours), we created a series of scenes that reflected the need to have loud, clear, collective voices, such as in sporting events or rock concerts. Why? Because we have variants for all sorts of ailments, tastes and preferences—that all do one thing—soothe the throat and give you the voice you need.

Indication of how successful the outcome was in the market

We successfully showcased different Strepsils variants and brought to public consciousness this fact in an engaging, buzzworthy manner. In stores and pharmacies, customers no longer go for the flavour they’re used to, but rather ask for alternatives, moving more product than ever before. At the moment of writing, sales results are still being tabulated.

Credits

Name Company Position
Joel Ng Havas Worldwide Singapore Production Director
The Rabbit Hole - Retoucher
Jimmy Leow - Retoucher
Teo Chai Guan Teo Studio Photographer
Beer Poonnotok Havas Worldwide Singapore Art Director
Daniel Kee Havas Worldwide Singapore Copywriter
Beer Poonnotok Havas Worldwide Singapore Creative Group Head
Daniel Kee Havas Worldwide Singapore Associate Creative Director
Victor Ng Havas Worldwide Singapore Chief Creative Officer