LIFE IS ELECTRIC

TitleLIFE IS ELECTRIC
ClientPANASONIC CORPORATION
Product / ServicePANASONIC
CategoryA08. Broadcast Design and Graphics & Digital Design
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN

Brief Explanation

Panasonic believes in the power of electricity and its potential to enrich our lives. The advertising uses hand-drawn diagrams of electric circuits to express the fundamental commitment to craftsmanship at the heart of Panasonic's manufacturing philosophy, and to communicate a sense of anticipation and excitement about the company's emerging technologies and products. With Panasonic, LIFE IS ELECTRIC.

The Brief

Brief : Creating brand loyalty among new fans for a major consumer electronics company.

How the final design was conceived

Panasonic believes in the power of electricity and its potential to enrich our lives. The advertising uses hand-drawn diagrams of electric circuits to express the fundamental commitment to craftsmanship at the heart of Panasonic's manufacturing philosophy, and to communicate a sense of anticipation and excitement about the company's emerging technologies and products. With Panasonic, LIFE IS ELECTRIC.

Indication of how successful the outcome was in the market

Panasonic believes in the power of electricity and its potential to enrich our lives. The advertising uses hand-drawn diagrams of electric circuits to express the fundamental commitment to craftsmanship at the heart of Panasonic's manufacturing philosophy, and to communicate a sense of anticipation and excitement about the company's emerging technologies and products. With Panasonic, LIFE IS ELECTRIC.

Credits

Name Company Position
Naotaka Futami Engine Film Production Manager
Tsutomu Motoyama Image Studio 109 Inc. Editor
Toru Sasaki Handsome Tracks Inc. Sound Producer
Hideyuki Chihara Engine Film Production Producer
Horston Director
Taiji Kimura Pen.inc. Designer
Daisuke Hatakeyama Creative Power Unit Designer
Minami Otsuka Creative Power Unit Designer
Natsuko Kida Bureau Kida Coordinator
Philippe Weisbecker Illustrator
Jun Katougi Dentsu Inc. Agency Producer
Scott Lehman Lehmanad Copywriter
Haruko Tsutsui Dentsu Inc. Creative Director/Copywriter
Takanori Yasukochi Dentsu Inc. Creative Director
Yoshihiro Yagi Dentsu Inc. Creative Director/Art Director
Yasuharu Sasaki Dentsu Inc. Senior Creative Director
Ryoji Yamamoto Dentsu Inc. Executive Creative Director
Yuya Furukawa Dentsu Inc. Executive Creative Director
Hiroyuki Takasu Panasonic Corporation Executive Creative Director