GOAL IS THE GOLD

TitleGOAL IS THE GOLD
ClientYOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO
Product / ServiceONE SHOW 2012 EXHIBITION IN JAPAN
CategoryA03. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN

Brief Explanation

The motif comes from “sugoroku”, a Japanese type of Backgammon.The expansion of the story in an illustration, is one of its characteristics.Not only ability but luck is also required if you deserve to win.You might be forced to go back to the start without any mercy.We expressed chance and entertainment―both of them are crucial in a quest for creativity.

The Brief

The motif comes from “sugoroku”, a Japanese type of Backgammon.The expansion of the story in an illustration, is one of its characteristics.Not only ability but luck is also required if you deserve to win.You might be forced to go back to the start without any mercy.We expressed chance and entertainment―both of them are crucial in a quest for creativity.

How the final design was conceived

The motif comes from “sugoroku”, a Japanese type of Backgammon.The expansion of the story in an illustration, is one of its characteristics.Not only ability but luck is also required if you deserve to win.You might be forced to go back to the start without any mercy.We expressed chance and entertainment―both of them are crucial in a quest for creativity.

Indication of how successful the outcome was in the market

The motif comes from “sugoroku”, a Japanese type of Backgammon.The expansion of the story in an illustration, is one of its characteristics.Not only ability but luck is also required if you deserve to win.You might be forced to go back to the start without any mercy.We expressed chance and entertainment―both of them are crucial in a quest for creativity.

Credits

Name Company Position
Keisuke Nakamoto Osaka Art Directors Inc. Designer
Masashi Mishima Osaka Art Directors Inc. Designer
Nobuyuki Okamoto Osaka Art Directors Inc. Designer
Moe Kobayash Dentsu Inc. Designer
Masashi Fujita Creative Power Unit Designer
Yoshiko Tomita Dentsu Inc. Producer
Shinya Tamura Dentsu On Demand Graphic Inc. Printing Producer
Fumihito Katamura Katamura Fumihito Photograph Office Photographer
Daisuke Hatakeyama Creative Power Unit Designer
Minami Otsuka Creative Power Unit Designer
Yoshihiro Yagi Dentsu Inc. Art Director
Nao Sakamoto Dentsu Inc. Copywriter
Haruko Tsutsui Dentsu Inc. Copywriter
Yuya Furukawa Dentsu Inc. Executive Director