PUG

TitlePUG
ClientMARS SEA
Product / ServicePEDIGREE
CategoryA02. Posters
EntrantBBDO SINGAPORE, SINGAPORE
Entrant Company BBDO SINGAPORE, SINGAPORE
Advertising Agency BBDO SINGAPORE, SINGAPORE

Brief Explanation

The pet food category is one that has many competitors and brands. As such, messaging might not be as easily communicated though all the clutter pet owners face daily. Our key objectives was to create something visually interesting to get their attention and succinctly bring across our message that proper digestion is something they should be promoting through Pedigree.

The Brief

The client was looking at an effective solution to communicate the important message of proper digestion being important for your dogs. This has never been communicated specifically and the client felt that it was time to she some light on the issue of proper digestion.

How the final design was conceived

During an intense brainstorming session, the creative team grew slightly frustrated and scribbled many ideas on the white board. From there, the concept of a tangled mess of lines grew into the final idea. The tangled mess of lines led us to think of the discomfort that dogs may feel if proper digestion is not promoted. Pedigree was the solution to tangle.

Indication of how successful the outcome was in the market

We perceive the ad to be simple yet eye-catching, and that dog owners would take a second look to evaluate that Pedigree is the solution to ensure proper digestion for their beloved dogs.

Credits

Name Company Position
Fiona Huang Bbdo/Proximity Singapore Pte Ltd Account Manager
Gary Lim Bbdo/Proximity Singapore Pte Ltd Typographer
Jennyson Rosero Bbdo/Proximity Singapore Pte Ltd Illustrator
Gary Lim Bbdo/Proximity Singapore Pte Ltd Illustrator
Ronald Ng Bbdo/Proximity Singapore Pte Ltd Copywriter
Shum Qi Hao Bbdo/Proximity Singapore Pte Ltd Art Director
Boo Wei Yi Bbdo/Proximity Singapore Pte Ltd Art Director
Gary Lim Bbdo/Proximity Singapore Pte Ltd Art Director
Ronald Ng Bbdo/Proximity Singapore Pte Ltd Creative Director
Ronald Ng Bbdo/Proximity Singapore Pte Ltd Chief Creative Officer