PANDA

TitlePANDA
ClientACRES
Product/ServiceANIMAL CHARITY
CategoryA02. Posters
EntrantBBDO SINGAPORE, SINGAPORE
Entrant Company BBDO SINGAPORE, SINGAPORE
Advertising Agency BBDO SINGAPORE, SINGAPORE

Brief Explanation

While people are generally aware that logging has negative effects, we are at a point in Asia where complacency has set in. The warning signs are in danger of becoming background noise.

The Brief

To get the general public to understand the devastating effect deforestation has on thousands of species.

How the final design was conceived

The ad visually demonstrated the direct link between logging and the decline in fauna across Asia.

Indication of how successful the outcome was in the market

The ad was seen by the everyone who visited the ACRES centre

Credits

Name Company Position
Rajiv Jayaraj Bbdo/Proximity Singapore Pte Ltd Account Supervisor
Douglas Goh Bbdo/Proximity Singapore Pte Ltd Designer
Douglas Goh Bbdo/Proximity Singapore Pte Ltd Illustrator
Douglas Goh Bbdo/Proximity Singapore Pte Ltd Art Director
Primus Nair Bbdo/Proximity Singapore Pte Ltd Copywriter
Douglas Goh Bbdo/Proximity Singapore Pte Ltd Creative Director
Primus Nair Bbdo/Proximity Singapore Pte Ltd Group Creative Director
Ronald Ng Bbdo/Proximity Singapore Pte Ltd Chief Creative Officer