CELEBRATION WITH CHARACTER BENTO

TitleCELEBRATION WITH CHARACTER BENTO
ClientSONY COMPUTER ENTERTAINMENT
Product / ServicePLAYSTATION3
CategoryA03. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards
EntrantHAKUHODO Tokyo, JAPAN
Entrant Company HAKUHODO Tokyo, JAPAN
Advertising Agency HAKUHODO Tokyo, JAPAN

Brief Explanation

The year of 2012 is the 25th anniversary of Final Fantasy and Metal Gear which are the great games Japan has produced. We came up with an idea of making the surpring anniversary gifts from the fans with love and gratitude to the genius game producer who made so many fans excited.

The Brief

We believe that this game campaign was a one of a kind idea with a very high quality which nobody had seen before. It expressed the love and gratitude we always wantd to accomplish. This campaign was a great success since a wide range of people including the game producers and fans were really moved by its quality and became very popular.

How the final design was conceived

'BENTO' is not only the boxed lunch but the tool of expressing love in Japan. We have picked the most loved characters throught the social and made the 'Ultimate BENTO' by duplicating the characters with the best ingredients and show the love and gratitude towards the game producer with fans.

Indication of how successful the outcome was in the market

This event was exposed in more than 200 news media such as in the Top News on Yahoo! Japan, the biggest portal site and became a big hit.

Credits

Name Company Position
Yuhei Ito Hakuhodo Inc. Art Director
Ryutaro Hayashi Hakuhodo Inc. Creative Director/Planner