THE ELECTRIC TRANSLATOR

TitleTHE ELECTRIC TRANSLATOR
ClientSAMSONITE
Product / ServiceSUITCASE
CategoryB03. Non-Food
EntrantJWT SHANGHAI, CHINA
Entrant Company JWT SHANGHAI, CHINA
Advertising Agency JWT SHANGHAI, CHINA

Brief Explanation

The challenge is Samsonite travel accessories look uninteresting on the display shelves. How can we make travel accessories outstanding on the shelves?

The Brief

Samsonite’s travel accessories are not widely recognized. Hence, Samsonite wants to bring more attention to its travel accessories.

How the final design was conceived

Travelers always worry about not being able to connect with the locals. Imagine a packaging design that relates with this anxiety. It demonstrates what the product does clearly and in a charming way. Giving you a translator for your electrical appliances.

Indication of how successful the outcome was in the market

With the new packaging, more attention is given to Samsonite travel accessories. The sales of the accessories went up by 15.6%.

Credits

Name Company Position
Dana Ho Client Service
Szeling Photographer
Liza Law/Isaac Xu/Chivel Miao Jwt Shanghai Print Production
Peizhi Lee/Rojana Chuasakul Jwt Shanghai Designer
Raymond Chin Jwt Shanghai Copywriter
Peizhi Lee/Rojana Chuasakul Jwt Shanghai Art Director
Rojana Chuasakul Jwt Shanghai Creative Director
Yang Yeo/Elvis Chau Jwt Shanghai Executive Creative Director