Brief Explanation

The challenge is to create brand awareness of Sammies by Samsonite, which stands for ‘fun but tough’.

The Brief

Samsonite wants to design a print and poster campaign for its kids luggage collection - Sammies by Samsonite.

How the final design was conceived

The idea is to demonstrate the toughness of the product through active kids’ imaginations under the idea - ‘Kid Proof’.

Indication of how successful the outcome was in the market

With the print campaign, more attention is given to Sammies by Samsonite. The sales of the luggages went up by 20.4%.