WRESTLER BEAR

TitleWRESTLER BEAR
ClientSAMSONITE
Product/ServiceSUITCASE
CategoryA02. Posters
EntrantJWT SHANGHAI, CHINA
Entrant Company JWT SHANGHAI, CHINA
Advertising Agency JWT SHANGHAI, CHINA

Brief Explanation

The challenge is to create brand awareness of Sammies by Samsonite, which stands for ‘fun but tough’.

The Brief

Samsonite wants to design a print and poster campaign for its kids luggage collection - Sammies by Samsonite.

How the final design was conceived

The idea is to demonstrate the toughness of the product through active kids’ imaginations under the idea - ‘Kid Proof’.

Indication of how successful the outcome was in the market

With the print campaign, more attention is given to Sammies by Samsonite. The sales of the luggages went up by 20.4%.

Credits

Name Company Position
Dana Ho Client Service
Visionary Bangkok Retouching
Visionary Bangkok Production House
Visionary Bangkok Illustrator
Liza Law/Isaac Xu Jwt Shanghai Print Production
Komson Yamshuen/Visionary Bangkok Designer
Jun Qian Jwt Shanghai Copywriter
Komson Yamshuen/Rojana Chuasakul Jwt Shanghai Art Director
Rojana Chuasakul Jwt Shanghai Creative Director
Yang Yeo/Elvis Chau Jwt Shanghai Executive Creative Director