MUSIC MONSTERS ORCHESTRA

TitleMUSIC MONSTERS ORCHESTRA
ClientDONATION MUSIC
Product / ServiceINTERACTIVE CHARITY SYSTEM
CategoryA09. Environmental Design
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN

Brief Explanation

Through the music, we want to appeal the continual support by enhancing the interest toward the devastated area.

The Brief

A year and a half after the Great East Japan Earthquake, the amount of contribution for the stricken area continued to decrease.

How the final design was conceived

Donation × entertainment. Perception changes from ''donation by a sense of mission'' to ''to donate simply because it’s fun''.

Indication of how successful the outcome was in the market

The installation was viewed over 5000 times, and website visits increase 200%. We succeed it raising about 12000 dollars for the divested area in 10days.

Credits

Name Company Position
Takanobu Inafuku Freelance Special Effects
Satoshi Murai Tymote Sound Designer
Daisuke Murai Taki Corporaion Designer
Satoshi Noguchi Taki Corporaion Designer
Kent Iitaka Tymote Designer
Rei Ishi Tymote Designer
Kota Iguchi Tymote Planner
Yukie Akashi Dentsu Inc. Agency Producer
Tomonori Saito Dentsu Inc. Art Director
Tomoki Yomogita Dentsu Inc. Copywriter
Yo Akagi Dentsu Inc. Creative Director
Takashi Fukui Dentsu Inc. Executive Creative Director