MAGNETIC WORLD

Bronze Spike

Case Film

Presentation Board

TitleMAGNETIC WORLD
ClientDMG::EVENTS JAPAN
Product / ServiceAD:TECH TOKYO 2012
CategoryA08. Broadcast Design and Graphics & Digital Design
EntrantHAKUHODO Tokyo, JAPAN
Entrant Company HAKUHODO Tokyo, JAPAN
Advertising Agency HAKUHODO Tokyo, JAPAN

Brief Explanation

In order to accumulate the brand recognition, communication which has the strong impact and message to the audiences was necessary. Humans, communication and contents, the invisible power that connects these elements was compared to magnetic force and therefore we used iron sand for the key visual.

The Brief

ad:tech is an interactive advertising and technology conference and exhibition that takes place globally but the event itself and its significance haven’t been fully recognized in Japan yet.

How the final design was conceived

Humans, communication and contents, the invisible power that connects these elements was compared to magnetic force and therefore we used iron sand for the key visual.

Indication of how successful the outcome was in the market

The event generated over181% visitors compared to last year’s result.

Credits

Name Company Position
Yumiko Sekine Hakuhodo Inc. Designer
Yoshihiro Kono Jaianto Inc. Designer
Muga Nihei Tohokushinsha Film Corporation Editor
Toru Midorikawa Melody Punch Inc. Sound Design/Arrangement
Takaya Ohmura Tohokushinsha Film Corporation Producer
Naomi Izumida Tohokushinsha Film Corporation Director
Go Hosokawa Hakuhodo Inc. Art Director
Masaru Kitakaze Hakuhodo Inc. Creative Director/Copywriter