| Title | MAGNETIC WORLD |
| Brand | DMG::EVENTS JAPAN |
| Product / Service | AD:TECH TOKYO 2012 |
| Category | A08. Broadcast Design and Graphics & Digital Design |
| Entrant | HAKUHODO Tokyo, JAPAN |
| Entrant Company | HAKUHODO Tokyo, JAPAN |
| Advertising Agency | HAKUHODO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yumiko Sekine | Hakuhodo Inc. | Designer |
| Yoshihiro Kono | Jaianto Inc. | Designer |
| Muga Nihei | Tohokushinsha Film Corporation | Editor |
| Toru Midorikawa | Melody Punch Inc. | Sound Design/Arrangement |
| Takaya Ohmura | Tohokushinsha Film Corporation | Producer |
| Naomi Izumida | Tohokushinsha Film Corporation | Director |
| Go Hosokawa | Hakuhodo Inc. | Art Director |
| Masaru Kitakaze | Hakuhodo Inc. | Creative Director/Copywriter |
In order to accumulate the brand recognition, communication which has the strong impact and message to the audiences was necessary. Humans, communication and contents, the invisible power that connects these elements was compared to magnetic force and therefore we used iron sand for the key visual.
ad:tech is an interactive advertising and technology conference and exhibition that takes place globally but the event itself and its significance haven’t been fully recognized in Japan yet.
Humans, communication and contents, the invisible power that connects these elements was compared to magnetic force and therefore we used iron sand for the key visual.
The event generated over181% visitors compared to last year’s result.