MAGNETIC WORLD

Short List
TitleMAGNETIC WORLD
ClientDMG::EVENTS JAPAN
Product/ServiceAD:TECH TOKYO 2012
CategoryA02. Posters
EntrantHAKUHODO Tokyo, JAPAN
Entrant Company HAKUHODO Tokyo, JAPAN
Advertising Agency HAKUHODO Tokyo, JAPAN

Brief Explanation

In order to accumulate the brand recognition, communication which has the strong impact and message to the audiences was necessary. Humans, communication and contents, the invisible power that connects these elements was compared to magnetic force and therefore we used iron sand for the key visual.

The Brief

ad:tech is an interactive advertising and technology conference and exhibition that takes place globally but the event itself and its significance haven’t been fully recognized in Japan yet.

How the final design was conceived

Humans, communication and contents, the invisible power that connects these elements was compared to magnetic force and therefore we used iron sand for the key visual.

Indication of how successful the outcome was in the market

The event generated over181% visitors compared to last year’s result.

Credits

Name Company Position
Tomohiro Tashiro Hakuhodo Product's Inc. Producer
Yumiko Sekine Hakuhodo Inc. Designer
Yoshihiro Kono Jaianto Inc. Designer
Yusuke Oka Hakuhodo Product's Inc. Photographer
Go Hosokawa Hakuhodo Inc. Art Director
Masaru Kitakaze Hakuhodo Inc. Creative Director/Copywriter