SINGLE STROKE ARCHITECTURE

TitleSINGLE STROKE ARCHITECTURE
ClientTOKAI-POLYTECHNIC-COLLEGE
Product/ServiceRECRUITING
CategoryA02. Posters
EntrantDENTSU CHUBU Nagoya, JAPAN
Entrant Company DENTSU CHUBU Nagoya, JAPAN
Advertising Agency DENTSU CHUBU Nagoya, JAPAN

Brief Explanation

A fascinating point about architecture is to create remaining buildings after ages. Everyone who can draw a line has a chance to build such architecture,because all architecture begins with a single line,even the most well-known world heritage buildings.

The Brief

In Japan,high school students are interested in game creation and beauty not architecture as technical school choices. The purpose is to tell fascinating points about architecture and recruit students for the technical school of architecture,Tokai Polytechnic College.

How the final design was conceived

To tell the message symbolically,these 4 world heritage buildings are drawn by a single stroke in the posters.

Indication of how successful the outcome was in the market

Compered with last year,115% increase in applicants,120% increase in site visitors, and 110% increase in campus tour participants.

Credits

Name Company Position
Satoru Ozawa Ito Bigeisya Printing Director
Shiori Takeuchi Dentsu Inc. Translator
Kazuno Niwa Impact Taki Designer
Koji Fuji Impact Taki Designer
Yasunobu Hideshima Illustrator/Designer
Yoshiyuki Imoto Dentsu Inc. Art Director
Kosuke Shinshi Dentsu Inc. Copywriter
Takashi Ohnuma Dentsu Inc. Creative Director