NIGHT SAFARI BUSINESS CARD

TitleNIGHT SAFARI BUSINESS CARD
ClientCHIANGMAI NIGHT SAFARI
Product / ServiceCHIANGMAI NIGHT SAFARI
CategoryA04. Stationery
EntrantPRAKIT HOLDINGS/DRAFTFCB BANGKOK, THAILAND
Entrant Company PRAKIT HOLDINGS/DRAFTFCB BANGKOK, THAILAND
Advertising Agency PRAKIT HOLDINGS/DRAFTFCB BANGKOK, THAILAND

Brief Explanation

- How can we put the living animals in the card - What techniques can be leveraged to differentiate Night Safari from a zoo.

The Brief

To find - Fresh and New ways to reflect Night Safari product/service through business card.

How the final design was conceived

- Inspired by my son's Glow-in-the-dark stars on the bedroom ceiling.

Indication of how successful the outcome was in the market

- Calling back from people we meet. - All of the people that got our cards start telling others. - Everyone we meet ask for our cards.

Credits

Name Company Position
Apirak Apisarnthanarak Prakit Holdings/Draftfcb Planner
Sukij Pongpisuth Chubcheevit Studio Producer
Chub Nokkeaw Chubcheevit Studio Illustrator
Bhuvadol Thykahm Prakit Holdings/Draftfcb Copywriter
Suramanas Juntima Prakit Holdings/Draftfcb Sr. Art Director
Pirapat Limsawasdiphol Prakit Holdings/Draftfcb Creative Group Head
Littichai Panitjaroen Prakit Holdings/Draftfcb Creative Group Head
Kittiphan Palmoke Prakit Holdings/Draftfcb Executive Creative Director
Warawut Kaennakham Prakit Holdings/Draftfcb Executive Creative Director