FIND US

TitleFIND US
ClientMARS
Product / ServiceM&M'S
CategoryA07. Point of Sale
EntrantBBDO TAIWAN Taipei, CHINESE TAIPEI
Entrant Company BBDO TAIWAN Taipei, CHINESE TAIPEI
Advertising Agency BBDO TAIWAN Taipei, CHINESE TAIPEI

Brief Explanation

Although M&M’s has nearly 100% awareness in Taiwan, there are more than 500 snack brands in the retail store, constantly stealing the consumers’ attention.

The Brief

We need to enhance our brand visibility to the consumers while they are in store.

How the final design was conceived

We hide 5 M&M's characters in a "sea" of M&M's chocolate beans, delightfully overwhelming the store interiors.

Indication of how successful the outcome was in the market

During the 2 weeks of promotion period in one single cozy convenient-store, the campaign successfully generated buzz from the storefront to social media, achieved more then 600 fans interaction in the Facebook, and selling thousand more packs of M&M's.

Credits

Name Company Position
Joseph Perng Bbdo Taiwan Te
Jeremy Kuo Bbdo Taiwan Account Director
Ning Ho Bbdo Taiwan Designer
Ren Lin Bbdo Taiwan Aad
Liz Hung Bbdo Taiwan Scw
Ok Liao Bbdo Taiwan Acd
Alex Lin Bbdo Taiwan Ecd
Wai Foong Leong Bbdo Greater China Ecd