Title | YAMAHA SPHERE |
Brand | YAMAHA MOTOR CO. |
Product / Service | AUTOMOTIVE |
Category | A08. Broadcast Design and Graphics & Digital Design |
Entrant | GREAT WORKS Tokyo, JAPAN |
Entrant Company | GREAT WORKS Tokyo, JAPAN |
Advertising Agency | GREAT WORKS Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yoshinobu Tajima | Illustrator | |
Taku Sato | Crouka | Programmer |
Azusa Katagiri | Crouka | Designer |
Naganobu Asano | Crouka | Producer |
Yukiho Suzuki | Great Works | Translator |
Kasumi Kanazawa | Great Works | Production Manager |
Yo Suzuki | Great Works | Executive Creative Director |
Kou Hashimoto | Yamaha Motor Co/.ltd. | Client Superviser |
To take the illustrations to the next level we added exciting dynamic transitions in a first-person point of view to give you the feeling of speed, joy and excitement that you can experience with Yamaha Motor’s products
In 2013 Yamaha Motors presented their new tagline “Revs your heart”. At the same time the global website was revamped for the first time in 8 years to communicate the new tagline.
The sketch like manner and abstract colours add even more to the feeling. The feeling of the glistering snow falling while you enjoy a ride with a Yamaha snowmobile, the water behind a Yamaha powered sports boat changing colour as you leave it behind and the sand dust whirling around you when racing on the dunes with a Yamaha all-terrain vehicle.
With Yamaha’s products you can experience the nature to the full extent. These illustrations reflect that experience. The experience that “Revs your heart”.