Product / ServiceAUTOMOTIVE
CategoryA08. Broadcast Design and Graphics & Digital Design
Entrant Company GREAT WORKS Tokyo, JAPAN
Advertising Agency GREAT WORKS Tokyo, JAPAN

Brief Explanation

To take the illustrations to the next level we added exciting dynamic transitions in a first-person point of view to give you the feeling of speed, joy and excitement that you can experience with Yamaha Motor’s products

The Brief

In 2013 Yamaha Motors presented their new tagline “Revs your heart”. At the same time the global website was revamped for the first time in 8 years to communicate the new tagline.

How the final design was conceived

The sketch like manner and abstract colours add even more to the feeling. The feeling of the glistering snow falling while you enjoy a ride with a Yamaha snowmobile, the water behind a Yamaha powered sports boat changing colour as you leave it behind and the sand dust whirling around you when racing on the dunes with a Yamaha all-terrain vehicle.

Indication of how successful the outcome was in the market

With Yamaha’s products you can experience the nature to the full extent. These illustrations reflect that experience. The experience that “Revs your heart”.


Name Company Position
Yoshinobu Tajima Illustrator
Taku Sato Crouka Programmer
Azusa Katagiri Crouka Designer
Naganobu Asano Crouka Producer
Yukiho Suzuki Great Works Translator
Kasumi Kanazawa Great Works Production Manager
Yo Suzuki Great Works Executive Creative Director
Kou Hashimoto Yamaha Motor Co/.ltd. Client Superviser