ABOUT-FACE

TitleABOUT-FACE
ClientGREGAN 101 CORPORATION
Product / ServiceGELATTTO FLIP-FLOPS
CategoryA02. Posters
EntrantY&R PHILIPPINES Manila, THE PHILIPPINES
Entrant Company Y&R PHILIPPINES Manila, THE PHILIPPINES
Advertising Agency Y&R PHILIPPINES Manila, THE PHILIPPINES

Brief Explanation

Gelattto sells the perfect flip-flops! Agency played with the second meaning of this phrase, featuring famous personalities that have done so.

The Brief

Create posters for Gelattto flip-flops.

How the final design was conceived

Give a premium image to Gelattto, a small player in a category provided with big, international brands.

Indication of how successful the outcome was in the market

As the campaign has just started, hard figures are still not in. Client has said though that some customers have been driven to their stores, citing these posters.

Credits

Name Company Position
Buddy Dizon Y/R Philippines/Inc. Final Art Artist
Ariel Bautista Y/R Philippines/Inc. Producer
Tammy De Jesus Y/R Philippines/Inc. Illustrator
Sandy Salurio Y/R Philippines/Inc. Art Director/Illustrator
Badong Abesamis Y/R Philippines/Inc. Executive Creative Director/Copywriter
Marcus Rebeschini Y/R Singapore Chief Creative Officer-Asia