Title | ABOUT-FACE |
Brand | GREGAN 101 CORPORATION |
Product / Service | GELATTTO FLIP-FLOPS |
Category | A02. Posters |
Entrant | Y&R PHILIPPINES Manila, THE PHILIPPINES |
Entrant Company | Y&R PHILIPPINES Manila, THE PHILIPPINES |
Advertising Agency | Y&R PHILIPPINES Manila, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Buddy Dizon | Y/R Philippines/Inc. | Final Art Artist |
Ariel Bautista | Y/R Philippines/Inc. | Producer |
Tammy De Jesus | Y/R Philippines/Inc. | Illustrator |
Sandy Salurio | Y/R Philippines/Inc. | Art Director/Illustrator |
Badong Abesamis | Y/R Philippines/Inc. | Executive Creative Director/Copywriter |
Marcus Rebeschini | Y/R Singapore | Chief Creative Officer-Asia |
Gelattto sells the perfect flip-flops! Agency played with the second meaning of this phrase, featuring famous personalities that have done so.
Create posters for Gelattto flip-flops.
Give a premium image to Gelattto, a small player in a category provided with big, international brands.
As the campaign has just started, hard figures are still not in. Client has said though that some customers have been driven to their stores, citing these posters.