SEEING SOUND

TitleSEEING SOUND
ClientSHANGHAI HUI SEN MUSICAL INSTRUMENT CO
Product / ServiceSPRING PIANO
CategoryA09. Environmental Design
EntrantY&R SHANGHAI, CHINA
Entrant Company Y&R SHANGHAI, CHINA
Advertising Agency Y&R SHANGHAI, CHINA

Brief Explanation

Make people care,aginst a backdrop of many charities all asking for donations.And to help thehearing-impaired experience something they have never done before.Sound.

The Brief

Raise awareness and funds for China’s Association for the hearing-impaired.

How the final design was conceived

Over 150,000 CNY was raised. The national media and television covered the story. And most important of all, those who had never experienced music before, did in a truly unique way.

Indication of how successful the outcome was in the market

China’s Association for the Hearing-Impaired used the money obtained from the event to purchase hearing-aids for those who needed them.

Credits

Name Company Position
Black/Cameron Production Company
Jaemin Kim Director
Wang Haochen Artist
Leslie Sim Photographer
Xiao Xuan Y/R Shanghai Art Director
Yin-Yin Wu Y/R Shanghai Copywriter
Dagger Chen Y/R Shanghai Cd
Xiao Dai Y/R Shanghai Cd
A S Anam Y/R Shanghai Gcd
Nils Andersson Y/R China Cco