FONT FOR ALL EYES

Short List
TitleFONT FOR ALL EYES
ClientTHAILAND ASSOCIATION OF THE BLIND
Product/ServiceFONT
CategoryA10. Typography
EntrantBBDO PROXIMITY THAILAND Bangkok, THAILAND
Entrant Company BBDO PROXIMITY THAILAND Bangkok, THAILAND
Advertising Agency BBDO PROXIMITY THAILAND Bangkok, THAILAND

Brief Explanation

The challenge is to design a font which can be read by both blind and seeing eyes. The key objective is to unite the separate worlds of the blind and the sighted where they function equally.

The Brief

Visually impaired kids may feel lesser to those who are fully sighted because they can’t read the same text. The brief from The Blind Association of Thailand, who believes in equality of the blind and the fully sighted, is to create a font that they can both read and create a world that they can function equally.

How the final design was conceived

We combined English alphabets with Braille letters. As a result, we developed a font that can be read by both seeing and unseeing eyes.

Indication of how successful the outcome was in the market

We first launched it with a story book then implemented to other media which include signage, calender, menu, and posters. This project has promoted the equality of people. Kids are different, but with this book, they see the same world.

Credits

Name Company Position
Supalerk Sriruchyanont Million Print Print Craftman
Panus Saeli Million Print Print Craftman
Thanutphol Pornlikitchotwong Million Print Print Craftman
Ladawan Vilainart Bbdo Proximity Thailand Producer
Taksina Vasaruchapong Bbdo Proximity Thailand Account Director
Rook Floro Bbdo Proximity Thailand Graphic Designer
Apichai Inthutsingh Bbdo Proximity Thailand Typographer
Natira Wongpaitoon Bbdo Proximity Thailand Typographer
Rook Floro Bbdo Proximity Thailand Art Director
Prasit Vitayasanrit Choojai Art Director
Apichai Inthutsingh Bbdo Proximity Thailand Art Director
Suthisak Sucharittanonta Bbdo Proximity Thailand Art Director
Thasorn Boonyanate Bbdo Proximity Thailand Copywriter
Rook Floro Bbdo Proximity Thailand Copywriter
Chalit Manuyakorn Bbdo Proximity Thailand Copywriter
Suthisak Sucharittanonta Bbdo Proximity Thailand Copywriter
Apichai Inthutsingh Bbdo Proximity Thailand Asso. Creative Director
Chalit Manuyakorn Bbdo Proximity Thailand Creative Director
Suthisak Sucharittanonta Bbdo Proximity Thailand Executive Creative Director
Suthisak Sucharittanonta Bbdo Proximity Thailand Chief Creative Officer