EVERY ONE HAS A STORY

TitleEVERY ONE HAS A STORY
ClientWENFANGJUSHE
Product / ServiceMOLESKINE
CategoryA05. Publications
EntrantY&R BEIJING, CHINA
Entrant Company Y&R BEIJING, CHINA
Advertising Agency Y&R BEIJING, CHINA

Brief Explanation

Show that Moleskine has a heritage of art through brand history.

The Brief

The world renowned notebook, Moleskine, wanted to build an image which related to art and design in China market.

How the final design was conceived

Telling the stroeis of how Moleskine notebooks associate with those grand masters in art world in an act of art.

Indication of how successful the outcome was in the market

The works and the exhibitoin accomplished the objective and several local art museums wanted to keep the books as permanent collections.

Credits

Name Company Position
Jinrong Li Photographer
Meng Yang Director
Odding Wang Y/R Beijing Designer
Odding Wang Y/R Beijing Illustrator
Nils Andersson Y/R China Copywriter
Odding Wang Y/R Beijing Copywriter
Nils Andersson Y/R China Art Director
Odding Wang Y/R Beijing Art Director
Donghai Liu Y/R Beijing Cd
Ronnie Wu Y/R Beijing Cd
Nils Andersson Y/R China Ecd
Camis image Camis image Production House