|Title||KEYS ARE HARD TO FIND|
|Product / Service||KEYLESS ENTRY SYSTEM|
|Entrant||McCANN WORLDGROUP INDIA Mumbai, INDIA|
|Entrant Company||McCANN WORLDGROUP INDIA Mumbai, INDIA|
|Advertising Agency||McCANN WORLDGROUP INDIA Mumbai, INDIA|
|Sandeep Jaiswar||Mccann Worldgroup||Illustrator|
|Satyajeet More||Mccann Worldgroup||Illustrator|
|Anushree Chaitanya||Mccann Worldgroup||Copywriter|
|Denzil Machado||Mccann Worldgroup||Creative Director|
|Anshumani Khanna||Mccann Worldgroup||Creative Director|
|Rahul Mathew||Mccann Worldgroup||Executive Creative Director|
|Akshay Kapnadak||Mccann Worldgroup||Executive Creative Director|
|Raylin Valles||Mccann Worldgroup||Executive Creative Director|
|Prasoon Joshi||Mccann Worldgroup||Chief Creative Officer|
To demonstrate interestingly how keys can be more of a hassle than a boon.
To promote and advertise the Biometric fingerprint door lock system and show it's efficacy as compared to regular house keys.
We wanted to illustrate the sheer frustration people suffer when searching for their house keys, in their bags or pockets. To represent the same, we created three quirky characters who's bags would have a range of interesting items that can come in the way while searching for keys. We used twisted hands, and placed the objects around them, one of which were the keys, which would obviously be the hardest to find.
Sales increased by 23%