AUTHOR HEADPHONES

Gold Spike
TitleAUTHOR HEADPHONES
ClientPENGUIN GROUP(INDIA)
Product / ServiceAUDIOBOOKS
CategoryA02. Posters
EntrantMcCANN WORLDGROUP INDIA Mumbai, INDIA
Entrant Company McCANN WORLDGROUP INDIA Mumbai, INDIA
Advertising Agency McCANN WORLDGROUP INDIA Mumbai, INDIA

Brief Explanation

We need to tell book readers that, unlike reading a book, listening to a book was closer to the real experience of hearing what writers had to say. Indication of how successful the outcome was in the

The Brief

Book readers are increasingly finding that their attention spans are getting smaller and smaller. So are the revenues of Penguin audiobooks section. Let's find an arresting way to lure book readers into becoming book listeners. Thus, making both parties happy.

How the final design was conceived

What better way to demonstrate the benefit of audiobooks than show that book lovers are getting it straight from the horse's mouth, or in this case, the mouth of the writers, i.e. William Shakespeare, Mark Twain & Oscar Wilde. Also, since this was about getting the real story, we preferred realistic illustrations of the writers (whispering) in the form of headphones to make the communication more compelling.

Indication of how successful the outcome was in the market

In less than a week from the release, awareness of Penguin audiobooks increased by 15%. 7% more audiobooks sold in a matter of few days.

Credits

Name Company Position
Kuldeep Soni Mccann Worldgroup Finishing Artist
Anil Sharma Mccann Worldgroup Finishing Artist
Lamanoestudio.cl Lamanoestudio.cl Illustrator
Nobin Dutta Mccann Worldgroup Senior Visualiser
Talha Nazim Mccann Worldgroup Art Director
Rohit Devgun Mccann Worldgroup Art Director
Rohit Devgun Mccann Worldgroup Copywriter
Talha Nazim Mccann Worldgroup Copywriter
Rohit Devgun Mccann Worldgroup Creative Director
Talha Nazim Mccann Worldgroup Creative Director
Ashish Chakravarty Mccann Worldgroup Executive Creative Director
Prasoon Joshi Mccann Worldgroup Chief Creative Officer