|Product / Service||AUDIOBOOKS|
|Entrant||McCANN WORLDGROUP INDIA Mumbai, INDIA|
|Entrant Company||McCANN WORLDGROUP INDIA Mumbai, INDIA|
|Advertising Agency||McCANN WORLDGROUP INDIA Mumbai, INDIA|
|Kuldeep Soni||Mccann Worldgroup||Finishing Artist|
|Anil Sharma||Mccann Worldgroup||Finishing Artist|
|Nobin Dutta||Mccann Worldgroup||Senior Visualiser|
|Talha Nazim||Mccann Worldgroup||Art Director|
|Rohit Devgun||Mccann Worldgroup||Art Director|
|Rohit Devgun||Mccann Worldgroup||Copywriter|
|Talha Nazim||Mccann Worldgroup||Copywriter|
|Rohit Devgun||Mccann Worldgroup||Creative Director|
|Talha Nazim||Mccann Worldgroup||Creative Director|
|Ashish Chakravarty||Mccann Worldgroup||Executive Creative Director|
|Prasoon Joshi||Mccann Worldgroup||Chief Creative Officer|
We need to tell book readers that, unlike reading a book, listening to a book was closer to the real experience of hearing what writers had to say. Indication of how successful the outcome was in the
Book readers are increasingly finding that their attention spans are getting smaller and smaller. So are the revenues of Penguin audiobooks section. Let's find an arresting way to lure book readers into becoming book listeners. Thus, making both parties happy.
What better way to demonstrate the benefit of audiobooks than show that book lovers are getting it straight from the horse's mouth, or in this case, the mouth of the writers, i.e. William Shakespeare, Mark Twain & Oscar Wilde. Also, since this was about getting the real story, we preferred realistic illustrations of the writers (whispering) in the form of headphones to make the communication more compelling.
In less than a week from the release, awareness of Penguin audiobooks increased by 15%. 7% more audiobooks sold in a matter of few days.