MADE OF MORE – FILM DIRECTOR

TitleMADE OF MORE – FILM DIRECTOR
ClientASIA PACIFIC BREWERIES SINGAPORE / DIAGEO
Product / ServiceGUINNESS
CategoryA02. Posters
EntrantBBDO SINGAPORE, SINGAPORE
Entrant Company BBDO SINGAPORE, SINGAPORE
Advertising Agency BBDO SINGAPORE, SINGAPORE

Brief Explanation

The illustration continues to bring Guinness and ‘Made of More’ to life through a human angle, bringing together the drinker and the drink through a visual craft emotional representation of the new Guinness tag line Made of More.

The Brief

This piece is the latest instalment of the Guinness Made of More print advertising campaign, joining 3 other creations; “rock star”, “pool”, “hotel”.

How the final design was conceived

As with the other posters in the series, the story of Made of More is brought to life through a man’s bold journey, this time that of a film director and his path to success.

Indication of how successful the outcome was in the market

Using the visual treatment of a film reel wrapped around the iconic Guinness pint, each frame explores the story of a regular man and his resolve towards his goal; which is revealed at the top of the pint.

Credits

Name Company Position
Fiona Huang Bbdo Singapore Pte Ltd Account Manager
Joe Braithwaite Bbdo Singapore Pte Ltd Account Supervisor
Koh Kheng Khai Bbdo Singapore Pte Ltd Illustrator
Annabella Goh Bbdo Singapore Pte Ltd Illustrator
Jennyson Rosero Bbdo Singapore Pte Ltd Illustrator
Douglas Goh Bbdo Singapore Pte Ltd Illustrator
Primus Nair Bbdo Singapore Pte Ltd Copywriter
Wai Khuen Yee Bbdo Singapore Pte Ltd Art Director
Jennyson Rosero Bbdo Singapore Pte Ltd Art Director
Douglas Goh Bbdo Singapore Pte Ltd Art Director
Wai Khuen Yee Bbdo Singapore Pte Ltd Creative Director
Douglas Goh Bbdo Singapore Pte Ltd Creative Director
Primus Nair Bbdo Singapore Pte Ltd Group Creative Director
Ronald Ng Bbdo Singapore Pte Ltd Chief Creative Officer