Product / ServiceSTATIONERY
CategoryA04. Stationery
EntrantDDB Sydney, AUSTRALIA
Entrant Company DDB Sydney, AUSTRALIA
Advertising Agency DDB Sydney, AUSTRALIA

Brief Explanation

We wanted to create a card that was instantly recognizable as a card for Wrigley. It had to reflect the Wrigley brand and what it stood for. We also took into account how important first impressions are, so we wanted to create cards that would instantly have an emotional reaction on anyone who was offered one. We were hoping that reaction would be a positive one.

The Brief

Wrigley wanted to make a memorable statement in meetings and approached the agency to create a new corporate business card. The cards had to reflect Wrigley’s motto of ‘Create simple pleasures’.

How the final design was conceived

We gave the new look corporate business cards a decidedly un-corporate feel by designing the cards to actually look like a pack of chewing gum. We based our idea on the iconic Wrigley chewing gum pack. The cards and the card holder are identical in size and feel to the original product.

Indication of how successful the outcome was in the market

The Wrigley Chewing Gum cards were an instant success. They created a positive reaction on everyone that received one and lived up to the motto of Wrigley: ‘Create simple pleasures’. Chris Blayney, Marketing Director at Wrigley was thrilled with the work and said “We were really impressed with the design of the business cards. They simply and brilliantly bring to life our business and are a real talking point for all who we share them with.”


Name Company Position
Lila Trajkoska Ddb Sydney Production Manager
Isabelle Udall Ddb Sydney Business Manager
Rebecca Crawford Ddb Sydney Group Business Director
Daryl Corps Ddb Sydney Head Of Art
Nick Pringle Ddb Sydney Creative Director
Steve Wakelam Ddb Sydney Creative Director
Simon Veksner Ddb Sydney Creative Director
Domenic Bartolo Ddb Sydney Designer
Domenic Bartolo Ddb Sydney Art Director
Dylan Harrison Ddb Sydney Executive Creative Director