CALENDAR OF LIFE

TitleCALENDAR OF LIFE
ClientRAMATHIBODI FOUNDATION
Product / ServiceCANCER PROJECT
CategoryA03. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards
EntrantBBDO PROXIMITY THAILAND Bangkok, THAILAND
Entrant Company BBDO PROXIMITY THAILAND Bangkok, THAILAND
Advertising Agency BBDO PROXIMITY THAILAND Bangkok, THAILAND

Brief Explanation

People are unaware of the urgent need of donations to help treat and care for the growing number of underprivileged cancer patients.

The Brief

Ramathibodi Foundation, which has been helping impoverished cancer patients since 1969, wanted to raise funds to help treat and support underprivileged patients to improve their life expectation and quality of life.

How the final design was conceived

For Cancer Patients who don’t receive the medical treatment or care needed, their time becomes much shorter than others. The Ramathibodi Foundation decided to demonstrate how short the patient’s life could be if they didn’t get treatment.

Indication of how successful the outcome was in the market

Ramathibodi Foundation received 20% more calls for donations after launching the calendar. The foundation raised enough funds to treat 180 cancer patients, and donations continue to come in. Cancer patients received enhanced care and extended their initial life expectations.

Credits

Name Company Position
Suthisak Sucharittanonta Bbdo Proximity Thailand Creative Director
Suthisak Sucharittanonta Bbdo Proximity Thailand Chief Creative Officer
Peter Vaughn-Yves Oh Bbdo Proximity Thailand Copywriter
Piyakan Sirichankachorn Bbdo Proximity Thailand Copywriter
Kantapon Metheekul Bbdo Proximity Thailand Art Director
Anuwat Nitipanont Bbdo Proximity Thailand Art Director
Anuwat Nitipanont Bbdo Proximity Thailand Creative Director
Suthisak Sucharittanonta Bbdo Proximity Thailand Copywriter
Suthisak Sucharittanonta Bbdo Proximity Thailand Art Director